Digital Marketing Manager

Kenroz Private Limited; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

A dynamic marketing firm in Hyderabad is seeking a Digital Marketing Specialist to drive multi-channel marketing strategies. You will be responsible for planning and executing campaigns across paid and organic channels, managing content calendars, and measuring campaign effectiveness. The ideal candidate has over 3 years of experience in digital marketing, particularly in a B2B environment, and is adept at A/B testing and copywriting.

Qualifications

• Minimum of 3 years of experience in digital or growth marketing, ideally in a B2B setting.
• Hands-on experience with advertising platforms and analytics tools.
• Strong ability in copywriting and a mindset focused on experimentation.

Responsibilities

• Plan and execute paid and organic marketing campaigns.
• Manage a content calendar with SEO-driven briefs.
• Measure customer acquisition cost and lifetime value, and optimize campaigns.

Skills

Digital marketing

A/B testing

SEO basics

Copywriting

Analytics

Job description

Own multi-channel digital marketing to drive qualified pipeline and brand growth. Plan campaigns, run experiments, and optimize the funnel across paid/organic, email, and social.

Responsibilities

• Plan and execute paid + organic campaigns (Search, Social, Email)
• Own the content calendar with SEO-driven briefs and landing pages
• Measure CAC/LTV, conversion rates, and campaign ROI; iterate fast
• Partner with Sales to improve lead quality and handoff
• Run A/B tests on creatives, copy, and landing pages

Requirements

• 3+ years in digital/growth marketing (B2B preferred)
• Hands-on with ads platforms, analytics, and SEO basics
• Strong copy, experimentation mindset, and reporting