Growth Manager

FAE BEAUTY; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

FAE Beauty in Mumbai is seeking a D2C Growth Manager to own full P&L and drive customer acquisition, revenue growth, and retention across direct-to-consumer channels. You will manage performance marketing campaigns on Meta Ads and Google Ads, collaborate with brand and product teams, and continuously experiment to optimize conversion and lifetime value.

The role requires 3–5 years in D2C growth, strong analytics, and a hands-on approach to growth experiments, with responsibility for campaign

Qualifications

• 3–5 years in D2C growth or performance marketing.
• Experience with Meta Ads and Google Ads.
• Analytical mindset with data interpretation.
• Ability to plan and run growth experiments.
• Strong ownership and execution.
• Experience in consumer brands.
• Bachelor's degree in marketing, business, or related field.

Responsibilities

• Drive revenue growth and P&L ownership for D2C channels (website and performance platforms).
• Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchases.
• Monitor sales performance daily/weekly/monthly and take corrective actions.
• Manage paid acquisition channels such as Meta Ads, Google Ads; optimize ROAS and CAC.
• Collaborate with creative, brand, tech, and design to align campaigns with goals.
• Analyze funnel performance (landing pages, checkout, subscriptions) and implement A/B tests.
• Coordinate growth experiments with cross-functional teams (tech, product, design).
• Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance.

Skills

D2C growth metrics

Meta Ads

Google Ads

Analytics

Growth experiments

Ownership & execution

D2C consumer brands

Education

Bachelor's degree in marketing, business, or related field

Tools

Meta Ads

Google Ads

Job description

About Fae Beauty

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we're redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

About Fae Beauty

FAE Beauty (Free And Equal) is a new-age, inclusive beauty brand built for Indian skin tones, lifestyles, and voices. As a digital-first D2C company, we're redefining beauty with shade diversity, innovative formulations, honest, authentic communication.

Job Overview

The D2C Growth Manager will be responsible for complete P&L ownership. You will be responsible for driving customer acquisition, revenue growth, and performance optimisation across all direct-to-consumer channels. The role focuses on managing performance marketing through agency, campaign execution, and continuous experimentation to improve conversion and retention.

Key Responsibilities

• D2C Revenue Growth
• Own revenue targets for D2C channels including website and performance-driven acquisition platforms
• Plan and execute growth strategies to improve traffic, conversion rate, and repeat purchase metrics
• Monitor daily, weekly, and monthly sales performance and take corrective actions where required
• Performance Marketing Management
• Manage paid acquisition channels such as Meta, Google, and other performance platforms
• Track campaign performance, optimize ROAS, CAC, and conversion metrics
• Work closely with creative and brand teams to ensure campaign creatives align with performance goals
• Funnel and Conversion Optimization
• Analyze website funnel performance including landing pages, checkout, and subscription journeys
• Identify drop-off points and implement A/B testing initiatives to improve conversions
• Coordinate with tech, product, and design teams for implementation of growth experiments
• Data Tracking and Reporting
• Maintain dashboards for traffic, revenue, CAC, LTV, and campaign performance
• Generate periodic performance reports and present insights to leadership
• Use analytics tools to identify growth opportunities and improvement areas
• Cross-Functional Coordination
• Collaborate with brand, operations, and supply teams to align growth campaigns with inventory and business priorities
• Ensure smooth execution of promotional campaigns, launches, and seasonal growth initiatives

Qualifications And Experience

• Strong understanding of D2C business metrics such as CAC, LTV, ROAS, conversion rate
• Hands-on experience with performance marketing platforms (Meta Ads, Google Ads)
• Analytical mindset with strong data interpretation skills
• Ability to plan, execute, and optimize growth experiments
• Strong ownership and execution capability
• Atleast 3-5 years of experience in D2C growth, performance marketing roles
• Experience working in consumer brands
• Bachelor’s degree in marketing, business, or related field