Growth Manager

BrandCrest Holdings Private Limited; Bengaluru Urban; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

BrandCrest Holdings Private Limited invites a Growth Manager to own user acquisition, activation, and revenue growth for DigitalSME. You will partner with founding, product, and sales teams to turn the invoicing and payroll/HR software into a scalable, repeatable pipeline for SME and professional-services customers.

In the initial months, focus on live products while preparing for expansion across the full portfolio, building a repeatable growth engine and measurable ROI in a fast-paced,

Qualifications

• 2–3 years in a growth, performance marketing, or demand generation role, with a significant portion spent at a B2B SaaS company (early-to-growth stage strongly preferred).
• Proven track record of owning a growth funnel end-to-end and moving core metrics — CAC, activation, conversion, retention — with numbers to show for it.
• Strong hands-on experience with paid acquisition, SEO, lifecycle/email marketing, and marketing/growth analytics tools (e.g., GA4, HubSpot/Zoho, Mixpanel/Amplitude, Meta/Google Ads).
• Comfortable with both strategy and execution — you're equally happy building a quarterly growth plan and personally shipping a landing page or campaign.
• Data-driven and experiment-led: you form hypotheses, test fast, and kill what doesn't work.
• Understanding of SME and professional-services buyer behavior is a strong plus (agencies, accounting firms, consultancies).
• Excellent written communication — you'll be shaping positioning and messaging directly.
• Startup mindset: comfortable with ambiguity, limited resources, and building processes rather than inheriting them.

Responsibilities

• Own the growth strategy and roadmap across acquisition, activation, retention, and expansion for DigitalSME's SaaS products.
• Build and manage multi-channel demand generation — SEO, paid (search/social), content, email/lifecycle, partnerships, and outbound — with a clear eye on CAC and payback period.
• Define and instrument the growth funnel (awareness → demo → trial/signup → activation → paid → expansion), and own the metrics that matter: MQL/SQL conversion, CAC, LTV, activation rate, churn.
• Run structured, high-velocity experimentation (A/B tests, landing pages, messaging, pricing/packaging) to find and scale what works.
• Partner with Product to improve onboarding and activation flows, using product-led growth tactics where relevant.
• Work with Sales to ensure smooth handoff of qualified leads and tighten the marketing-to-sales loop.
• Build positioning and messaging for DigitalSME's live product lines (Invoice, Payroll & HR), tailored to their buyer personas, and extend this to new lines as they launch.
• Set up and own growth reporting/dashboards; report results and learnings to leadership regularly.
• Manage growth budget and any external agencies/freelancers/tools.

Skills

Growth marketing

Demand generation

Paid acquisition

SEO

Lifecycle email

Analytics

Experimentation

Product-led growth

Communication

Tools

GA4

HubSpot/Zoho

Mixpanel/Amplitude

Meta/Google Ads

Job description

Bangalore South, India | Posted on 09/16/2026

Empowering Your Business to Grow, Scale, and Lead

At BrandCrest Holdings, we fuel your journey from inception to impact — combining strategy, speed, and smart technology to unlock business growth.

Our verticals, AdCrest for marketing and brand activations, and FinCrest for finance, compliance, and funding, are designed to deliver impact.

Backed by tech-enabled platforms, we simplify operations and unlock growth potential. We work with you, not just for you—offering solutions that are aligned with your goals, ready to adapt, and built for long-term success.

Job Description

BrandCrest Holdings is a diversified business group committed to building agile, high-impact brands across India’s evolving business landscape. We operate through three key verticals:

• AdCrest – Our ATL-led integrated marketing agency, planning and owning large-scale outdoor, transit, cinema, radio, and digital OOH campaigns, integrating BajuGali for BTL execution and TrendLabs for digital marketing.
  
• FinCrest – Our niche CFO services firm for startups and SMEs, offering virtual CFO leadership, financial reporting, compliance, taxation, and business process automation.
  
• DigitalSME – Our AI-powered SaaS suite, building business automation and workflow software, including invoicing and payroll/HR tools, with more products on the way.
  

About the Role

We're hiring a Growth Manager to own and scale user acquisition, activation, and revenue growth across DigitalSME's product portfolio. DigitalSME is BrandCrest's newest vertical, currently commercializing its invoicing and payroll/HR software, so this is a high-ownership, hands-on role for someone who has done this before in an early-stage B2B SaaS environment — someone who can build a growth engine from the ground up, not just run campaigns inside an existing one. You will report directly to the founding team.

You'll work closely with the founding team, product, and sales to turn DigitalSME's product suite into a predictable pipeline of qualified SME/professional-services customers, across both live products and upcoming launches. In the first few months, the priority is building repeatable acquisition and activation for the live products, before scaling across the full portfolio.

Key Responsibilities

• Own the growth strategy and roadmap across acquisition, activation, retention, and expansion for DigitalSME's SaaS products.
  
• Build and manage multi-channel demand generation — SEO, paid (search/social), content, email/lifecycle, partnerships, and outbound — with a clear eye on CAC and payback period.
  
• Define and instrument the growth funnel (awareness → demo → trial/signup → activation → paid → expansion), and own the metrics that matter: MQL/SQL conversion, CAC, LTV, activation rate, churn.
  
• Run structured, high-velocity experimentation (A/B tests, landing pages, messaging, pricing/packaging) to find and scale what works.
  
• Partner with Product to improve onboarding and activation flows, using product-led growth tactics where relevant.
  
• Work with Sales to ensure smooth handoff of qualified leads and tighten the marketing-to-sales loop.
  
• Build positioning and messaging for DigitalSME's live product lines (Invoice, Payroll & HR), tailored to their specific buyer personas, and extend this to new lines (Advertising ERP, CA/Accounting ERP, Fraud Detection) as they launch.
  
• Set up and own growth reporting/dashboards; report results and learnings to leadership regularly.
  
• Manage growth budget and any external agencies/freelancers/tools.
  

Requirements

Specification

• 2–3 years in a growth, performance marketing, or demand generation role, with a significant portion spent at a B2B SaaS company (early-to-growth stage strongly preferred).
  
• Proven track record of owning a growth funnel end-to-end and moving core metrics — CAC, activation, conversion, retention — with numbers to show for it.
  
• Strong hands-on experience with paid acquisition, SEO, lifecycle/email marketing, and marketing/growth analytics tools (e.g., GA4, HubSpot/Zoho, Mixpanel/Amplitude, Meta/Google Ads).
  
• Comfortable with both strategy and execution — you're equally happy building a quarterly growth plan and personally shipping a landing page or campaign.
  
• Data-driven and experiment-led: you form hypotheses, test fast, and kill what doesn't work.
  
• Understanding of SME and professional-services buyer behavior is a strong plus (agencies, accounting firms, consultancies).
  
• Excellent written communication — you'll be shaping positioning and messaging directly.
  
• Startup mindset: comfortable with ambiguity, limited resources, and building processes rather than inheriting them.
  

Qualification

• Experience growing a product from early stage to a defined GTM motion.
  
• Exposure to product-led growth (PLG) models alongside sales-assisted motions.
  
• Familiarity with vertical SaaS or workflow/operations software for SMEs.
  
• Ability to manage multiple priorities and work under tight deadlines