Growth Marketing Manager

r3 Consultant; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading B2B SaaS company is seeking a Growth Marketing Manager to develop and scale their growth strategy across the US market. The ideal candidate will have over 9 years of experience in demand generation and performance marketing, particularly within high-growth SaaS environments. Key responsibilities include managing full-funnel strategies, analytics, and stakeholder collaboration to drive conversion rates and revenue. This full-time position will involve remote work with timings aligned to the EST time zone.

Qualifications

• 9+ years of experience in growth or performance marketing within B2B SaaS companies.
• Proven track record of executing revenue-impacting growth initiatives.
• Strong analytical skills with hands-on experience in A/B testing and funnel optimization.

Responsibilities

• Develop and execute a data-driven growth strategy across the customer funnel.
• Own demand generation programs and collaborate closely with Sales.
• Analyze funnel performance and implement improvements.

Skills

Demand generation

Lifecycle marketing

Marketing analytics

A/B testing

CRM management

Stakeholder management

Education

Bachelor's degree in Marketing, Business, or Economics

Tools

HubSpot

Salesforce

Google Analytics

Marketo

Job description

JOB OVERVIEW

We are looking for a highly analytical, execution-focused Growth Marketing Manager to own and scale our full-funnel growth strategy across acquisition, activation, engagement, and conversion for the US market. This role will play a pivotal part in driving pipeline generation, revenue growth, and product adoption for our B2B SaaS platform. The ideal candidate brings strong expertise in demand generation, lifecycle marketing, experimentation, marketing analytics, and revenue-focused execution within high-growth SaaS environments.

Growth Strategy & Demand Generation

• Develop and execute a data-driven growth strategy across the entire customer funnel — awareness, acquisition, activation, engagement, and retention.
• Own demand generation programs across paid, organic, SEO, content syndication, partnerships, and outbound support initiatives. Partner closely with Sales and RevOps to drive high-quality MQLs, SQLs, and pipeline contributions.
• Design and run A/B tests and growth experiments to continuously optimize conversion rates across channels.
• Identify new growth opportunities through market research, customer insights, and funnel analytics.

Performance Marketing & Channel Ownership

• Own and scale performance marketing programs, including paid search, paid social, display, retargeting, review platforms, and marketplaces.
• Manage budgets, forecasting, ROI modeling, and performance optimization.
• Lead SEO and content-led growth initiatives in partnership with Content and Product Marketing teams.
• Build and optimize conversion funnels across landing pages, website, email journeys, and product onboarding.

Lifecycle Marketing & Funnel Optimization

• Own lifecycle marketing programs across lead nurturing, onboarding, activation, upsell, cross-sell, and retention.
• Develop and execute automated workflows using marketing automation platforms.
• Optimize trial and freemium conversion funnels if applicable.
• Partner with Customer Success to improve product adoption, engagement, and renewal rates.

Analytics, Reporting & Optimization

• Own growth reporting dashboards and KPIs including CAC, LTV, MQL → SQL → Customer conversion rates, pipeline coverage, and ROI.
• Analyze funnel performance, identify bottlenecks, and implement improvements.
• Establish a structured experimentation and growth optimization framework.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• 9+ years of experience in growth, demand generation, or performance marketing roles within B2B SaaS companies targeting the US market.
• Proven track record of driving revenue-impacting growth initiatives.
• Deep expertise in marketing automation, CRM, analytics, and performance marketing platforms such as HubSpot, Marketo, Salesforce, Google Analytics, Segment, Amplitude, Mixpanel, and paid media platforms.
• Strong analytical mindset with hands-on experience in A/B testing, CRO, funnel optimization, attribution modeling.
• Excellent communication and stakeholder management skills.

Preferred Skills & Qualifications

• Experience in PLG (Product‑Led Growth) motion and trial‑based SaaS models.
• Background in high‑growth startup or scale‑up environments.
• Experience in account‑based marketing (ABM) and enterprise sales support.
• Familiarity with RevOps alignment and GTM optimization frameworks.

Reporting: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

Employment Type: Full‑Time

Location: Remote

Shift Timings: 6:00 pm to 3:00 am IST (EST Time Zone)