Product Marketing Leader

Pepagora; Coimbatore District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Pepagora in Coimbatore, onsite, seeks a Product / Growth Marketing Leader to own product positioning, GTM and growth strategy for its B2B SaaS platform. You will drive growth across SEO, performance marketing, content, social, email and partnerships, managing the full funnel from visitor to expansion while aligning with Product, Technology and Sales teams.

Ideal candidates have 5–10 years in product or growth marketing, with a hands-on, strategic mindset and a track record of measurable outcomes

Qualifications

• 5-10 years of experience in Product Marketing / Growth Marketing.
• Experience in B2B SaaS, marketplaces, FinTech, CRM, ERP or SME tech.
• Strong SaaS funnel knowledge including CAC, activation, retention and LTV.
• Proven ability in product positioning, GTM and growth strategy.
• Analytical and experimentation mindset.
• Ability to translate complex products into clear customer value.
• Experience collaborating with Product, Technology, Sales and CS.
• Strong copywriting, messaging and storytelling.
• Strategic yet hands-on, ownership of outcomes.
• Lifecycle marketing and product-led growth experience.

Responsibilities

• Own product positioning, messaging, ICPs and value propositions.
• Lead GTM strategy and execution for products, features and launches.
• Drive growth across SEO, performance marketing, content, social, email, WhatsApp, referrals, partnerships and ABM.
• Manage end-to-end funnel: Visitor to expansion.
• Lead product-led onboarding, adoption and upgrade journeys.
• Oversee lifecycle marketing based on user behavior and product usage.
• Create content and demand generation to drive traffic, leads and product adoption.
• Leverage AI-led marketing, personalization and lead nurturing.
• Enable sales with ROI stories, use cases and solution briefs.
• Analyze marketing dashboards and run growth experiments.

Skills

Product Marketing

Growth Marketing

B2B SaaS

GTM Strategy

Growth Metrics

Performance Marketing

Lifecycle Marketing

AB Testing

Copywriting

Cross-functional

Job description

Product / Growth Marketing Leader

Location: Coimbatore - Onsite
Experience: 5-10 Years
Employment Type: Full-Time
Function: Growth / Marketing
Reports To: Head of Growth

About Pepagora:

We are building a digital business growth platform for SMEs and MSMEs, helping businesses get discovered, build trust, generate leads, manage customer relationships, market and sell better, automate workflows, and leverage AI-powered tools to grow.

What You'll Own:

• Product positioning, messaging, ICPs, customer segments and value propositions
• Go-to-market strategy and execution for products, features and new launches
• Growth across SEO, performance marketing, content, social, email, WhatsApp, referrals, partnerships and ABM
• End-to-end funnel: Visitor - Lead - Registration - Activation - Paid - Retention - Expansion
• Product-led growth initiatives including onboarding, feature adoption, recommendations and upgrade journeys
• Lifecycle and CRM marketing based on customer behaviour and product usage
• Content and demand generation focused on traffic, leads, trust and product adoption
• AI-led marketing, automation, personalisation and lead nurturing
• Sales enablement through pitches, use cases, ROI stories, competitor comparisons and solution briefs
• Marketing analytics, dashboards, experimentation and growth optimisation

What Were Looking For:

• 5-10 years of experience in Product Marketing / Growth Marketing
• Experience in B2B SaaS, marketplaces, FinTech, CRM, ERP, SME technology or business software
• Strong understanding of SaaS funnels and growth metrics such as CAC, CPL, activation, conversion, retention and LTV
• Proven experience in product positioning, GTM and growth strategy
• Strong understanding of performance and digital marketing
• Experience with product-led growth and lifecycle marketing
• Strong analytical and experimentation mindset
• Ability to simplify complex/technical products into clear customer value
• Experience working closely with Product, Technology, Sales and Customer Success teams
• Strong copywriting, messaging and storytelling skills
• Ability to operate strategically while being hands-on
• Strong ownership of measurable business outcomes

Good to Have

Experience with:

• SME/MSME customers
• B2B marketplaces
• SaaS / CRM / ERP
• AI / LLM products and AI agents
• Marketing automation
• SEO and performance marketing
• Product-led growth
• Account-based marketing
• Indian SME/MSME acquisition

What Success Looks Like

You will help make Pepagora's value immediately clear to the right SME/MSME customers and build a scalable engine that turns:

Discover - Understand - Register - Activate - Adopt - Pay - Expand - Retain - Refer

into measurable business growth.

If you enjoy owning the numbers behind growth not just running campaigns this role could be a great fit.