Growth Manager

Brandcrest Holdings; Bengaluru; On-site; INR 2,000,000 - 4,200,000; Full time

Job summary

BrandCrest's Growth Manager for DigitalSMEs will own and scale user acquisition, activation, and revenue growth across the SaaS portfolio. This is a high-ownership, hands-on role in an early-stage B2B environment, reporting to the founding team.

You will collaborate with product and sales to build a repeatable pipeline, drive cross-channel demand generation (SEO, paid, content, email), and define the growth funnel with metrics like CAC, LTV, and activation.

Qualifications

• 23 years in a growth, performance marketing, or demand generation role, with a significant portion spent at a B2B SaaS company (early-to-growth stage strongly preferred).
• Proven track record of owning a growth funnel end-to-end and moving core metrics CAC, activation, conversion, retention with numbers to show for it.

Responsibilities

• Own the growth strategy and roadmap across acquisition, activation, retention, and expansion for DigitalSMEs SaaS products.
• Build and manage multi-channel demand generation SEO, paid (search/social), content, email/lifecycle, partnerships, and outbound with a clear eye on CAC and payback period.
• Define and instrument the growth funnel (awareness demo trial/signup activation paid expansion), and own the metrics that matter: MQL/SQL conversion, CAC, LTV, activation rate, churn.
• Run structured, high-velocity experimentation (A/B tests, landing pages, messaging, pricing/packaging) to find and scale what works.
• Partner with Product to improve onboarding and activation flows, using product-led growth tactics where relevant.
• Work with Sales to ensure smooth handoff of qualified leads and tighten the marketing-to-sales loop.
• Build positioning and messaging for DigitalSMEs live product lines (Invoice, Payroll & HR), tailored to their specific buyer personas, and extend this to new lines as they launch.
• Set up and own growth reporting/dashboards; report results and learnings to leadership regularly.
• Manage growth budget and any external agencies/freelancers/tools.

Skills

Growth marketing

B2B SaaS

Paid acquisition

SEO

Lifecycle marketing

Analytics tools

Tools

GA4

HubSpot/Zoho

Mixpanel/Amplitude

Meta/Google Ads

Job description

Job Summary

Growth Manager to own and scale user acquisition, activation, and revenue growth across DigitalSMEs product portfolio. DigitalSME is BrandCrest's newest vertical, currently commercializing its invoicing and payroll/HR software, so this is a high-ownership, hands-on role for someone who has done this before in an early-stage B2B SaaS environment and who can build a growth engine from the ground up. You will report directly to the founding team.

Youll work closely with the founding team, product, and sales to turn DigitalSMEs product suite into a predictable pipeline of qualified SME/professional-services customers, across both live products and upcoming launches. In the first few months, the priority is building repeatable acquisition and activation for the live products, before scaling across the full portfolio.

Job Type: Full time

Location: Karnataka, India

Responsibilities

• Own the growth strategy and roadmap across acquisition, activation, retention, and expansion for DigitalSMEs SaaS products.
• Build and manage multi-channel demand generation SEO, paid (search/social), content, email/lifecycle, partnerships, and outbound with a clear eye on CAC and payback period.
• Define and instrument the growth funnel (awareness demo trial/signup activation paid expansion), and own the metrics that matter: MQL/SQL conversion, CAC, LTV, activation rate, churn.
• Run structured, high-velocity experimentation (A/B tests, landing pages, messaging, pricing/packaging) to find and scale what works.
• Partner with Product to improve onboarding and activation flows, using product-led growth tactics where relevant.
• Work with Sales to ensure smooth handoff of qualified leads and tighten the marketing-to-sales loop.
• Build positioning and messaging for DigitalSMEs live product lines (Invoice, Payroll & HR), tailored to their specific buyer personas, and extend this to new lines (Advertising ERP, CA/Accounting ERP, Fraud Detection) as they launch.
• Set up and own growth reporting/dashboards; report results and learnings to leadership regularly.
• Manage growth budget and any external agencies/freelancers/tools.

Requirements

• 23 years in a growth, performance marketing, or demand generation role, with a significant portion spent at a B2B SaaS company (early-to-growth stage strongly preferred).
• Proven track record of owning a growth funnel end-to-end and moving core metrics CAC, activation, conversion, retention with numbers to show for it.
• Strong hands-on experience with paid acquisition, SEO, lifecycle/email marketing, and marketing/growth analytics tools (e.g., GA4, HubSpot/Zoho, Mixpanel/Amplitude, Meta/Google Ads).
• You're comfortable with both strategy and execution; you're equally happy building a quarterly growth plan and personally shipping a landing page or campaign.
• Data-driven and experiment-led: you form hypotheses, test fast, and kill what doesn't work.
• Understanding of SME and professional-services buyer behavior is a strong plus (agencies, accounting firms, consultancies).
• Excellent written communication you'll be shaping positioning and messaging directly.
• Startup mindset: comfortable with ambiguity, limited resources, and building processes rather than inheriting them.

Qualifications

• Experience growing a product from early stage to a defined GTM motion.
• Exposure to product-led growth (PLG) models alongside sales-assisted motions.
• Familiarity with vertical SaaS or workflow/operations software for SMEs.
• Ability to manage multiple priorities and work under tight deadlines.