Head of Growth & Distribution

Techsprout Ai Labs; Hyderabad; Hybrid; INR 4,000,000 - 7,000,000; Full time

Job summary

Techsprout AI Labs in Bangalore/Hyderabad seeks a hands-on Head of Growth & Distribution to own customer acquisition, GTM, demand generation, outbound sales, and revenue growth across our AI and SaaS products.

You will drive ICP, build scalable channels, conduct product demos, manage CRM, and lead partnerships, with a focus on B2B SaaS growth, SEO, LinkedIn outreach, and outbound campaigns in a hybrid work setup.

Qualifications

• 25 years of experience in SaaS Growth, GTM, Growth Marketing, Business Development, or SaaS Sales.
• Hands-on experience in B2B SaaS customer acquisition.
• Strong experience in outbound sales and lead generation.
• Experience building outbound prospecting systems.
• Strong understanding of Go-To-Market (GTM) strategy.
• Practical experience with SEO and content-led growth.
• Experience with LinkedIn prospecting and outreach.
• Experience with email marketing and cold outreach.
• Experience conducting product demos and closing customers.
• Strong CRM knowledge, preferably HubSpot.
• Strong understanding of sales funnels and conversion optimization.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and take ownership of revenue and growth targets.
• Comfortable working directly with founders and senior leadership.

Responsibilities

• GTM & Growth Strategy: Develop and execute GTM strategies for Techsprout's SaaS and AI products.
• Demand Generation: Drive demand through SEO, content, LinkedIn, Reddit, X, communities, email, and partnerships.
• B2B SaaS Sales: Build and manage outbound pipelines, qualify prospects, conduct discovery calls, demos, and closes.
• Partnerships & Distribution: Build reseller/affiliate networks, track partner leads and revenue.
• CRM & Sales Operations: Manage CRM operations, define leads stages, maintain data, build dashboards.
• Growth Analytics: Track key metrics like website traffic, leads, signups, CAC, MRR, churn, and channel ROI.
• Team Building: Initially IC; later hire and manage SDRs, writers, SEO, and growth professionals.
• First 90 Days: Finalize GTM, define ICPs, make CRM operational, build 500+ prospects, 100+ outbound touches weekly.
• Six Months: Target 35 lakh MRR, 30+ demos/month, 10+ new customers, CAC benchmarks.
• One Year: Target 810 lakh monthly revenue, build growth team, scalable pipelines.

Skills

SaaS growth

B2B SaaS acquisition

Outbound sales

Outbound prospecting

GTM strategy

SEO

Content marketing

LinkedIn outreach

Email outreach

Product demos

HubSpot CRM

Conversion optimization

Communication skills

Analytical skills

Independence

Stakeholder management

Tools

HubSpot

Job description

Head of Growth & Distribution

Location: Bangalore / Hyderabad

Experience: 2-5 Years

Employment Type: Full-Time

Work Mode: Hybrid / Onsite

Industry: AI / SaaS / Technology

Compensation: Market Competitive

Job Summary :

Techsprout AI Labs is looking for a Head of Growth & Distribution to own customer acquisition, Go-To-Market (GTM), demand generation, outbound sales, and revenue growth across our AI and SaaS products.

The ideal candidate will be a hands-on SaaS growth professional with experience in B2B SaaS sales, GTM strategy, SEO, LinkedIn outreach, outbound prospecting, CRM management, lead generation, product demos, and customer acquisition.

This is a full-funnel growth role where you will own the journey from identifying the Ideal Customer Profile (ICP) and generating demand to converting prospects into paying customers and building scalable distribution channels.

Key Responsibilities :

GTM & Growth Strategy

• Develop and execute GTM strategies for Techsprout's SaaS and AI products.
• Define Ideal Customer Profiles (ICP), target segments, industries, and buyer personas.
• Develop product positioning, messaging, value propositions, and sales strategies.
• Identify and prioritize customer acquisition channels based on ROI.
• Research competitors, markets, customer requirements, and growth opportunities.
• Build repeatable and scalable customer acquisition processes.

Demand Generation

Drive demand generation through multiple channels, including:

• SEO and organic growth
• Content marketing
• LinkedIn
• Reddit
• X
• Online communities
• Product Hunt
• Email marketing
• Cold outreach
• Partnerships
• Affiliate and referral programs
• Build prospect databases and targeted lead lists.
• Create and execute outbound campaigns.
• Develop email and LinkedIn outreach sequences.
• Test different messaging and acquisition strategies.
• Track channel performance and continuously optimize campaigns.

B2B SaaS Sales

• Build and manage outbound sales pipelines.
• Identify and qualify B2B SaaS prospects.
• Conduct discovery calls and product demonstrations.
• Handle customer objections and negotiate deals.
• Convert qualified leads into paying customers.
• Develop sales scripts, playbooks, and outreach processes.
• Build relationships with SMB and enterprise prospects.
• Maintain accurate pipeline and customer information in CRM.

Partnerships & Distribution

• Identify and develop strategic partnerships.
• Build reseller and affiliate networks.
• Develop referral and channel partnerships.
• Explore new distribution opportunities for SaaS products.
• Build relationships with communities and industry networks.
• Track partner-generated leads and revenue.

CRM & Sales Operations

• Own CRM operations and sales pipeline management.
• Experience with HubSpot or similar CRM platforms.
• Define lead stages, qualification criteria, and sales processes.
• Manage follow-ups, sales activities, and pipeline movement.
• Maintain accurate CRM data and reporting.
• Build sales dashboards and performance reports.

Growth Analytics

Track and optimize key growth metrics including:

• Website traffic
• Qualified leads
• Signups
• Activation
• Customer Acquisition Cost (CAC)
• Lead-to-demo conversion
• Demo-to-customer conversion
• New customer acquisition
• Revenue
• Monthly Recurring Revenue (MRR)
• Sales pipeline
• Churn
• Customer retention
• Channel ROI

Use data and experimentation to identify high-performing acquisition channels and improve overall growth efficiency.

Team Building

Initially, this will be a hands-on individual contributor role.

As the business scales, the candidate will be responsible for hiring and managing growth team members such as:

• SDR / Business Development Executive
• Content Writer
• SEO Specialist
• Performance Marketer
• Growth Marketing professionals

The candidate will establish team KPIs, processes, sales playbooks, and performance measurement systems.

Required Skills :

• 25 years of experience in SaaS Growth, GTM, Growth Marketing, Business Development, or SaaS Sales.
• Hands-on experience in B2B SaaS customer acquisition.
• Strong experience in outbound sales and lead generation.
• Experience building outbound prospecting systems.
• Strong understanding of Go-To-Market (GTM) strategy.
• Practical experience with SEO and content-led growth.
• Experience with LinkedIn prospecting and outreach.
• Experience with email marketing and cold outreach.
• Experience conducting product demos and closing customers.
• Strong CRM knowledge, preferably HubSpot.
• Strong understanding of sales funnels and conversion optimization.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and take ownership of revenue and growth targets.
• Comfortable working directly with founders and senior leadership.

Good to Have :

• Startup or early-stage company experience.
• Experience working with AI products or SaaS platforms.
• Product-Led Growth (PLG) experience.
• Marketing automation experience.
• Experience with SaaS analytics and growth tools.
• Experience building reseller, affiliate, or partner networks.
• Community-led growth experience.
• Product Hunt experience.
• Performance marketing knowledge.
• Experience selling software to SMB customers.
• Manufacturing software / Industrial SaaS experience.

Key Performance Expectations :

First 90 Days

• Finalize GTM strategy for priority products.
• Define ICPs and target customer segments.
• Make CRM operational.
• Build 500+ qualified prospects.
• Execute 100+ outbound touches per week.
• Publish approximately 8 SEO articles per month.
• Establish weekly product demos.
• Build an initial qualified revenue pipeline.

Six Months

• Target 35 lakh Monthly Recurring Revenue (MRR).
• Achieve 30+ product demos per month.
• Acquire 10+ new customers.
• Establish CAC benchmarks and targets.
• Identify repeatable customer acquisition channels.
• Develop initial partnership and distribution channels.

One Year

• Target 810 lakh monthly product revenue.
• Build and manage a growth/distribution team.
• Establish predictable monthly pipeline generation.
• Develop multiple scalable acquisition channels.
• Build repeatable customer acquisition and revenue processes.