Growth Hacker - Performance & Paid Media

Onezeroeight; Pune District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Onezeroeight is seeking a Growth Hacker focused on performance and paid media for B2B and B2C clients in Pune. You will plan, execute, and optimise campaigns across Meta, Google, and LinkedIn, ensuring full-funnel coverage from awareness to conversion and measurable outcomes.

The role requires 3–6 years of experience, managing ₹5L+ monthly ad budgets, and a strong grasp of ROAS vs MER, with hands-on experience in conversion tracking and landing page basics.

Qualifications

• 3–6 years of experience in growth hacking or paid media roles.
• Independent management of ₹5L+ monthly ad budgets.
• Experience setting up conversion tracking from scratch.

Responsibilities

• Plan, execute, and optimise paid campaigns on Meta, Google, and LinkedIn Ads.
• Apply full-funnel thinking — awareness to conversion — with metric-driven approach.
• A/B test creative, copy, audiences, and landing pages.
• Develop lead generation strategies and funnels (landing pages, lead magnets, email sequences, WhatsApp drips).
• Run growth hacking experiments combining organic and paid channels.

Skills

Growth hacking

Paid media

Analytics

A/B testing

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

GA4

Google Tag Manager

Job description

Growth Hacker - Performance & Paid Media

You're the person who looks at a campaign brief and immediately thinks: funnel, audience, creative hypothesis, CPA, and scale. Not in that order — simultaneously. You run campaigns for a living, and you're obsessed with the numbers behind every rupee spent.

Overview

Role: Growth Hacker focusing on performance and paid media for B2B and B2C clients. You will plan, execute, and optimise paid campaigns across Meta, Google (Search, Display, YouTube), and LinkedIn Ads, with full-funnel thinking from awareness to conversion and clear metrics for each stage.

What you'll own (Responsibilities)

• Plan, execute, and optimise paid campaigns on Meta, Google (Search, Display, YouTube), and LinkedIn Ads for B2B and B2C clients.
• Apply full-funnel thinking — awareness to conversion — with understanding of each stage's metrics and levers.
• A/B test creative, copy, audiences, and landing pages continuously.
• Develop lead generation strategies and funnels: landing pages, lead magnets, email sequences, WhatsApp drips — whatever it takes.
• Run growth hacking experiments — organic + paid combos, referral loops, virality triggers, product-led growth concepts.
• Prepare bi-weekly performance reports with ROAS, CPL, CPA, CTR breakdowns and recommended actions for each metric.
• Collaborate with design and copy teams to brief high-converting creatives with clear hypotheses.

Experience & Qualifications

• 3–6 years of experience in growth hacking or paid media roles.
• Independent management of ₹5L+ monthly ad budgets.
• Knowledge of the difference between ROAS and MER.
• Experience setting up conversion tracking from scratch.
• Experience running LinkedIn B2B campaigns and generating qualified leads.
• Ability to build a basic landing page, not just brief it.

Tools you should know

• Meta Ads Manager, Google Ads, LinkedIn Campaign Manager
• Google Tag Manager, GA4
• Hotjar / Clarity, Unbounce / Framer
• Zapier / Make, HubSpot / Leadsquared
• ChatGPT for briefs

Fit & Mindset

• Data-driven — Every opinion you have is backed by a number or a test result
• Funnel-obsessed — You can map a customer journey in your sleep and find the leak immediately
• Tinkerer — You run experiments outside of work. Personal projects, pet campaigns, hypothesis logs.
• Speed + intent — You bias towards action, but always know what you're trying to prove