Growth Analyst - E-commerce

GMCP; Lucknow; On-site; INR 600,000 - 900,000; Full time

Job summary

GMCP is seeking an E-commerce Account Manager to manage client portfolios and enhance their web presence through digital marketing and customer service approaches.

You will set digital strategies, design and implement projects to boost ROI, optimize content for SEO, and report performance, while coordinating with writers and designers to ensure content is informative and engaging.

Qualifications

• Bachelor’s degree and MBA in Marketing; additional certification preferred.
• Minimum two years of industry-relevant experience.
• Strong interpersonal and communication abilities.
• Analytical and problem-solving skills.

Responsibilities

• Act as the point of contact for clients for digital management matters.
• Build strong, long-term client relationships and maintain frequent contact.
• Set digital strategies for assigned customers, considering their specific requirements.
• Suggest, design and implement digital projects to increase client ROI.
• Optimize web content to increase traffic and improve SEO.
• Present social media strategies to clients.
• Report on web performance metrics.
• Study company profile and operations to understand its E-commerce needs.
• Conduct research to identify industry trends and opportunities.
• Develop and implement an E-commerce strategy according to objectives and budget.
• Give direction to Marketing efforts with effective methods and tools.
• Monitor E-commerce projects and analyse results.
• Write reports with suggestions for improvements.
• Design social media strategies to achieve targets.
• Administer all client accounts ensuring up-to-date content.
• Liaise with writers and designers to ensure content is informative and appealing.
• Train internal teams to integrate and maintain a cohesive social media strategy.
• Stay up-to-date with digital technology trends.

Skills

Interpersonal skills

Communication skills

Analytical thinking

Critical thinking

Problem solving

Business mindset

Presentation skills

Education

Bachelor’s degree

MBA in Marketing

Certification (preferred)

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Job description

To be responsible for managing client E-commerce portfolio to help our clients improve their web presence. As an E-commerce account manager, you should have solid experience in marketing with a customer service approach and should also have a clear idea of how digital tools add value to E-commerce strategy and performance.

Role and Responsibilities

• Act as the point of contact for clients for digital management matters
• Build strong, long-term client relationships and maintain frequent contact
• Set digital strategies for your assigned customers, considering their specific requirements
• Suggest, design and implement digital projects to increase customer ROI
• Address client queries effectively and in a timely manner
• Optimize web content to increase traffic and improve SEO
• Present social media strategies to clients
• Report on web performance metrics
• Study company profile and operations to understand its E-commerce needs
• Conduct research to identify industry trends and commercial opportunities
• Develop and implement an E-commerce strategy according to objectives and budget
• Give direction to Marketing efforts with the most effective methods and tools
• Monitor E-commerce projects and analyse results
• Write reports with suggestions for improvements and new ideas
• Design social media strategies to achieve targets
• Administer all client accounts ensuring up-to-date content
• Liaise with writers and designers to ensure content is informative and appealing
• Train internal teams to integrate and maintain a cohesive social media strategy
• Stay up-to-date with digital technology trends

Qualifications and Education Requirements

The candidate should have Bachelor’s degree and MBA in Marketing with additional certification preferred. The candidate should have a minimum two years of industry relevant experience.

Preferred Skills

• Excellent interpersonal and communication skills (written, verbal, and presentation)
• Strong analytical and critical thinking/problem-solving skills
• Business mindset to understand the rationale behind decisions and willingness to dive deeper into industry issues
• Strong computer knowledge, including good working knowledge of Microsoft Word, Excel, and PowerPoint