Group Product Manager - Critical Care & Hematology

Bharat Serums and Vaccines Limited; Navi Mumbai; On-site; INR 3,000,000 - 4,800,000; Full time

Job summary

Bharat Serums and Vaccines Ltd, based in Navi Mumbai, seeks an experienced marketing leader to drive brand plans and strategic marketing initiatives across therapy areas. You will plan and execute CMEs, workshops, and patient education programs, while managing brand publishing materials and continuous market research.

Required: B. Pharm / B.Sc + MBA/MS in Marketing with 10+ years overall and 8+ years in Brand Management.

Qualifications

• Brand management experience within pharmaceutical/biotech sectors.
• Strong marketing strategy development and execution skills.
• Market research and field activity experience.
• Experience in publishing marketing materials and CME/event support.

Responsibilities

• Formulate brand plans and marketing strategies per corporate policy.
• Plan activities per phase-wise Marketing Strategic plans.
• Execute activities like CMEs, workshops, patient education programs, life-style management programs.
• Oversee publishing materials: leaflets, brochures, information booklets, proofs.

Skills

Brand Management

Marketing Strategy

Market Research

Campaign Execution

Education

B. Pharm / B. Sc + MBA/MS in Marketing

Job description

With over two decades of excellence, Mankind Pharma is now among India's top 5 pharmaceutical companies, powered by a 21,000+ strong workforce.

For over five decades, we at Bharat Serums and Vaccines Ltd (part of Mankind Group of Companies) have used scientific resources to develop a range of biological, biotech and pharmaceutical products. We want to be a leading biopharmaceutical company driven by people and science to set benchmarks in patient outcomes across therapy areas of Women’s Health, Critical Care and Emergency Medicine.

Key Responsibility Areas:

• To formulate brand plans and propose various Marketing strategies for the assigned division in accordance with corporate policy for the brand.
• To plan various activities as per the phase wise Marketing Strategic plans.
• To execute the various activities planned as per the phase wise Marketing plans for example, CMEs, Workshops Camps, Patient Education Program, Life - Style Management Program Etc.
• To take care of all the publishing material of the brand namely: information booklet, leaflets, handbills, brochure, and other related materials. These shall include the content, design, creativity and proof - reading etc.
• To carry out Research activity related to marketing plan evolved.
• To explore newer geographical areas, new markets, for customer targets.
• To explore new product feasibility for business plans.
• To do regular fieldwork to understand and develop a sound marketing plan.
• Monthly detailed report of the activity should be submitted to the management
• Weekly progress reports should be submitted in brief to management about the activities assigned.
• Support in all marketing purposes to the Head Marketing.

Candidate Profile:

• B. Pharm / B. Sc + M.B.A./M.M.S. in Marketing
• Overall 10+ years of work exp with minimum 8 years in Brand Management.
• Incumbent is responsible for Market Share, Revenue, Profitability, Growth.