Group Product Manager - Oncology

Alkem Laboratories; Mumbai; In loco; INR 1.200.000 - 2.400.000; Tempo pieno

Descrizione del lavoro

Alkem Laboratories in Mumbai seeks a seasoned Brand Marketing professional to steer the marketing and promotional mix for our pharmaceutical brands, aligning with objectives and customer needs.

You will monitor performance, manage brand budgets, and collaborate with external agencies to deliver initiatives and lifecycle plans that maximize return. An MBA in Marketing/Pharmaceutical and strong market insights are essential to succeed in this role.

Competenze

• MBA in Marketing/Pharmaceutical or equivalent.
• Experience in pharma marketing is preferred.
• Strong understanding of brand lifecycle management.

Mansioni

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs
• Monitoring business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives
• Liaison with external agencies to deliver initiatives for the brand
• Accurate management of budgets for the brand
• Create and deliver operational plans appropriate to the life cycle of the brand to optimize return for Alkem and take full accountability for the brand and delivery of all programs related to it
• Understanding and use of marketing principles and NP4 process to deliver to customer needs
• Disease and market understanding to develop customer insights through appropriate techniques/tools
• Support and Build a team to achieve team goals Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies

Conoscenze

Brand management

Marketing strategy

Budget management

Team leadership

Formazione

MBA in Marketing/Pharmaceutical

Descrizione del lavoro

Role & responsibilities

• Proactive development of marketing and promotional mix to meet brand objectives and customer needs
• Monitoring business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives
• Liaison with external agencies to deliver initiatives for the brand
• Accurate management of budgets for the brand
• Create and deliver operational plans appropriate to the life cycle of the brand to optimize return for Alkem and take full accountability for the brand and delivery of all programs related to it
• Understanding and use of marketing principles and NP4 process to deliver to customer needs
• Disease and market understanding to develop customer insights through appropriate techniques/tools
• Support and Build a team to achieve team goals Management of external agencies to meet team goals
• Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies

Educational Qualification

MBA in Marketing/Pharmaceutical