GM / Senior GM Marketing

Emami; Kolkata District; Presencial; INR 2 500 000 - 4 200 000; Tempo integral

Resumo da oferta

Emami is hiring an experienced marketing and brand leader to drive international strategies for personal care brands across Nepal, Sri Lanka and Bhutan. The role focuses on brand vision, growth plans, and market-entry initiatives across diverse markets.

You will lead product concepts, pricing reviews, and campaigns while coordinating with R&D, agencies, and research partners. A strong leadership track record and a senior marketing background are required.

Qualificações

• MBA/PGDM in Marketing from a reputed institute.
• 12+ years of marketing and brand management experience.
• At least 3 years in a leadership role.

Responsabilidades

• Oversee international marketing strategies and brand development for personal care brands across Nepal, Sri Lanka, and Bhutan.
• Develop marketing strategies, brand vision, and growth plans aligned with corporate objectives.
• Identify new market opportunities, consumer segments, and international market entry strategies.
• Lead brand planning, product conceptualisation, positioning, and new product development.
• Monitor brand performance, market trends, competitor activities, pricing, and consumer insights.
• Coordinate with international teams, R&D, media agencies, and market research partners.
• Manage annual brand budgets, optimise pricing, and improve advertising ROI.
• Establish standardised marketing systems and processes to enhance efficiency.
• Lead team development, performance management, training, mentoring, and succession planning.

Conhecimentos

Leadership

Strategic thinking

Analytical skills

Team management

Formação académica

MBA/PGDM in Marketing

Descrição da oferta de emprego

Role & responsibilities

• Oversee international marketing strategies and brand development for personal care brands across Nepal, Sri Lanka, and Bhutan.
• Develop marketing strategies, brand vision, and growth plans aligned with corporate objectives.
• Identify new market opportunities, consumer segments, and international market entry strategies.
• Lead brand planning, product conceptualisation, positioning, and new product development.
• Monitor brand performance, market trends, competitor activities, pricing, and consumer insights.
• Coordinate with international teams, R&D, media agencies, and market research partners.
• Manage annual brand budgets, optimise pricing, and improve advertising ROI.
• Establish standardised marketing systems and processes to enhance efficiency.
• Lead team development, performance management, training, mentoring, and succession planning.

Preferred candidate profile

• 12+ years of relevant experience in marketing and brand management.
• At least 3 years of experience in a leadership role.
• MBA/PGDM in Marketing from a reputed institute.
• Experience in FMCG, preferably in the personal care sector.
• International marketing experience prefered.
• Strong strategic, analytical, leadership, and team management skills.