Group Product Manager (Product Manager Pharma Marketing)

Bal Pharma; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Bal Pharma in Bengaluru, Karnataka is seeking a Group Product Manager / Product Manager for Pharma Marketing to lead strategic marketing initiatives, brand planning, and campaign execution across the portfolio.

The role requires a strong pharma brand background, analytical acumen, and excellent communication, with collaboration across sales, regulatory, medical affairs, and supply chain to drive portfolio growth.

Qualifications

• Pharma/Life Sciences degree with strong analytical and market understanding.
• MBA in Marketing or Pharma Marketing is preferred.
• Proven track record of brand launches and portfolio growth.

Responsibilities

• Develop and execute annual brand plans, marketing strategies, and multi-channel campaigns.
• Lead end-to-end product lifecycle management, including launches and positioning.
• Formulate communication strategies and promotional inputs for the field force.
• Track market dynamics, prescriber trends, and sales data to identify growth.
• Conduct regular field work, meetings, and KOL engagements.
• Collaborate with sales, regulatory, medical affairs, and supply chain teams.

Skills

Analytical ability

Strategic thinking

Scientific acumen

Interpersonal communication

Education

B.Pharma / B.Sc in Life Sciences

MBA in Marketing or Pharma Marketing

Job description

Group Product Manager / Product Manager Pharma Marketing

Industry Pharmaceutical & Life Sciences

Employment Type Full Time, Permanent

Work Mode In-Office

Experience

• Group Product Manager: 7 12 Years
• Product Manager: 3 7 Years

Candidate Profile & Qualifications

• Education: B.Pharma / B.Sc. in Life Sciences; an MBA in Marketing or Pharma Marketing is preferred.
• Domain Experience: Strong background in pharmaceutical brand management and ethical marketing.
• Skills: Excellent analytical ability, strategic thinking, scientific acumen, and interpersonal communication.
• Proven track record of successful brand launches and consistent portfolio growth.

Role Overview We are looking for a dynamic, result-oriented

Group Product Manager / Product Manager to spearhead strategic marketing initiatives, brand planning, and campaign execution for our growing pharmaceutical division.

Candidate Profile & Qualifications

• Education: B.Pharma / B.Sc. in Life Sciences; an MBA in Marketing or Pharma Marketing is preferred.
• Domain Experience: Strong background in pharmaceutical brand management and ethical marketing.
• Skills: Excellent analytical ability, strategic thinking, scientific acumen, and interpersonal communication.
• Proven track record of successful brand launches and consistent portfolio growth.

Key Responsibilities

• Develop and execute annual brand plans, marketing strategies, and multi-channel promotional campaigns to drive product market share.
• Lead end-to-end product lifecycle management, including new product launches, positioning, and portfolio rationalization.
• Formulate continuous communication strategies, scientific promotional inputs, and visual aids for the field force.
• Track market dynamics, competitor intelligence, prescriber trends, and internal sales data to identify growth opportunities.
• Conduct regular field work, cycle meetings, and key opinion leader (KOL) engagements to ensure strategy implementation.
• Collaborate closely with sales, regulatory, medical affairs, and supply chain teams to align inventory and demand forecasts.