Group Product Manager | Birla Fertility & IVF- GGN

CK Birla Healthcare; Gurugram District; On-site; INR 2,200,000 - 3,400,000; Full time

Job summary

Birla Fertility & IVF Gurgaon is looking for a Product Manager – Doctor Marketing to develop doctor-centric marketing strategies and engage doctors to drive referrals through scientific communication. Location is Gurgaon, with a seniority of Manager/Senior Manager and 10–12 years of experience in pharma/life sciences healthcare.

The role involves collaboration with Clinical and Embryology teams, field sales, and branding to ensure scientifically accurate campaigns and strong doctor outreach.

Qualifications

• Develop and execute doctor-centric marketing and communication strategies.
• Understand doctor personas, segmentation, needs, and referral behaviour.
• Design targeted initiatives to strengthen doctor engagement and influence referrals.
• Develop scientific and clinical communication materials for doctors.
• Collaborate with branding and other stakeholders to develop campaigns.

Responsibilities

• Develop and execute doctor-centric marketing and communication strategies.
• Prepare annual, quarterly, and monthly marketing plans and promotional calendars.
• Analyse market trends, competitor activities, and internal sales performance.
• Identify opportunities to improve doctor engagement and marketing effectiveness.
• Work with field sales teams to execute marketing initiatives and capture field insights.
• Track doctor detailing and engagement effectiveness.
• Lead cross-functional initiatives with Clinical, Embryology, and Branding teams.

Skills

Doctor marketing

Market analysis

Strategic planning

Marketing communications

Stakeholder collaboration

Job description

Dear Candidate,

Were Hiring: Product Manager Doctor Marketing at Birla Fertility & IVF Gurgaon

We are looking for a Product Manager – Doctor Marketing who can develop doctor-centric marketing strategies, strengthen doctor engagement, and drive referrals through targeted scientific communication and effective marketing initiatives.

Designation: Manager / Sr. Manager
Location: Gurgaon
Experience: 10–12 years
Industry: Pharma / Life Sciences / Healthcare/ Medical Devices/ Manufacturing

Job Description:

Doctor Marketing & Engagement

• Develop and execute doctor-centric marketing and communication strategies.
• Understand doctor personas, segmentation, needs, and referral behaviour.
• Design targeted initiatives to strengthen doctor engagement and influence referrals.
• Develop scientific and clinical communication materials for doctors.

Marketing Strategy & Planning

• Prepare annual, quarterly, and monthly marketing plans along with promotional calendars.
• Analyse market trends, competitor activities, and internal sales performance.
• Identify opportunities to improve doctor engagement and marketing effectiveness.

Sales & Field Force Collaboration

• Work closely with field sales teams to execute marketing initiatives.
• Collaborate with Sales Training to strengthen field team effectiveness.
• Capture field insights and translate them into actionable marketing strategies.
• Track doctor detailing and engagement effectiveness.

Cross-functional Collaboration

• Work closely with Clinical and Embryology teams to ensure scientific accuracy in communication.
• Collaborate with Branding and other stakeholders to develop effective marketing campaigns.
• Lead initiatives to improve doctor outreach and referral generation.

Critical Competencies

Behavioral

• Strong strategic thinking and analytical skills