Assistant Manager - PMT

Lifecell; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Lifecell in India seeks a Marketing professional to develop and execute strategies for IVF and genomics products. You will create promotional materials, presentations, and scientifically grounded content to drive awareness and adoption.

You will conduct market research, analyze competitors, and collaborate with sales to accelerate product launches and engage IVF specialists and healthcare institutions. Strong communication and stakeholder management are essential.

Qualifications

• Marketing knowledge in IVF/genomics or diagnostics.
• Strong communication and presentation skills.
• Ability to translate scientific data into customer content.

Responsibilities

• Develop and execute marketing strategies for IVF and genomics products/services.
• Create promotional materials, product presentations, and scientific marketing content.
• Conduct market research, competitor analysis, and identify growth opportunities.
• Collaborate with sales teams to drive product awareness and revenue growth.
• Organize CMEs, webinars, conferences, and doctor engagement programs.
• Build relationships with IVF specialists, embryologists, genetic counselors, and healthcare institutions.
• Support product launches and ensure effective market penetration.
• Provide product training and marketing support to internal teams and channel partners.
• Monitor campaign performance and prepare marketing reports.
• Stay updated on advancements and trends in reproductive genetics, PGT, NIPT, carrier screening, and IVF technologies.

Skills

Product marketing

Brand management

IVF knowledge

Genomics knowledge

Communication

Presentations

Stakeholder management

Scientific data interpretation

Job description

Key Responsibilities

• Develop and execute marketing strategies for IVF and genomics products/services.
• Create promotional materials, product presentations, and scientific marketing content.
• Conduct market research, competitor analysis, and identify growth opportunities.
• Collaborate with sales teams to drive product awareness and revenue growth.
• Organize CMEs, webinars, conferences, and doctor engagement programs.
• Build relationships with IVF specialists, embryologists, genetic counselors, and healthcare institutions.
• Support product launches and ensure effective market penetration.
• Provide product training and marketing support to internal teams and channel partners.
• Monitor campaign performance and prepare marketing reports.
• Stay updated on advancements and trends in reproductive genetics, PGT, NIPT, carrier screening, and IVF technologies.

Required Skills

• Strong product marketing and brand management skills.
• Knowledge of IVF, reproductive genetics, genomics, or diagnostics industry.
• Excellent communication and presentation abilities.
• Ability to interpret scientific data and convert it into customer-focused marketing content.
• Strong stakeholder management and relationship-building skills.