Group Product Manager

SAJ Food Products (P) Ltd - Bisk Farm; Kolkata District; On-site; INR 2,800,000 - 4,800,000; Full time

Job summary

SAJ Food Products (P) Ltd - Bisk Farm is seeking a Group Product Manager in Kolkata to lead brand lifecycle initiatives, pricing strategies, and new product development for its FMCG portfolio.

The role requires MBA in Marketing and 8–10 years of experience in brand/product management, with strong cross-functional collaboration, market research, and compliance oversight. You will strategize, plan, and execute activities across marketing and sales to drive growth.

Qualifications

• MBA with specialization in Marketing is required.
• 8–10 years of experience in Brand/Product Management within FMCG is preferred.

Responsibilities

• Lead and manage assigned brands to drive growth in volume, NSV, and gross margin.
• Conceptualize and evaluate consumer promotions and pricing; coordinate approvals and execution.
• Develop concept notes, project charters, and coordinate cross-functional teams for NPD.
• Prepare annual and monthly marketing calendars; allocate budgets and manage A&SP spends.
• Draft research briefs and participate in market studies to strengthen brand relevance.
• Ensure compliance for promotions, branding, and claims with Legal and statutory guidelines.
• Provide monthly sales forecast inputs and lead budgeting for assigned brands.
• Support distributor relationship programs and channel promotional planning.
• Define KRAs and support performance management related to brand goals.

Skills

Brand Management

Pricing analysis

Market research

Project coordination

Education

MBA Marketing

Job description

Position Title: Group Product Manager

Function: Marketing

Reporting To: VP/AVP Marketing

Industry: FMCG

Key Responsibilities

• 1. Brand ManagementLead and manage assigned brands to drive sustainable growth in volume, NSV, and gross margin.Conduct consumer, trade, and competitive analysis to support the development of Brand Seed, Brand Pyramid, and Brand Proposition.Support long-term and short-term brand strategy formulation aligned with category and business objectives.
• 2. Consumer Promotions & PricingConceptualize and evaluate consumer promotion ideas; assess feasibility and impact.Coordinate with Central Planning, R&D, Technical, Legal, Purchase, and other stakeholders for approvals and execution.Gather competitive pricing data (including margins and schemes).Analyze impact of pricing changes on sales and profitability and propose pricing revisions to improve brand performance.
• 3. New Product Development (NPD)Develop concept notes and draft project charters with cross-functional teams.Define project plans and coordinate execution across assigned project members.Lead consumer validation and testing of concepts and samples.Coordinate with Legal on branding, claims, artwork, and statutory compliance.Ensure timely circulation of approved artworks, shade cards, and top covering sheets.Deliver new products that delight consumers while meeting company norms on cost, quality, and timelines.
• 4. Marketing Services & CommunicationPrepare annual and monthly activity calendars aligned with brand plans and budgets.Allocate marketing spends and manage A&SP budgets effectively.Create detailed briefs for media and creative agencies based on brand strategy.Review media plans, provide feedback, and ensure alignment with brand objectives.Coordinate execution of marketing activities and communicate plans to Sales with expected impact on volumes.Track campaign performance and ensure post-activity evaluation.
• 5. Market & Consumer UnderstandingDraft research briefs and questionnaires (QREs) for consumer and market research studies.Evaluate and approve research plans in line with objectives.Participate in research studies and analyze findings.Share actionable insights with R&D and other stakeholders to strengthen brand relevance and competitiveness.
• 6. Statutory & Legal ComplianceWork closely with Legal to ensure compliance for consumer promotions, branding, claims, and contracts.Provide intent, scope, and necessary inputs for approvals.Ensure incorporation of IPRS and other statutory guidelines across marketing initiatives.
• 7. Planning, Forecasting & BudgetingProvide monthly sales forecast inputs to Central Planning based on brand activities.Lead annual sales and marketing budgeting for assigned brands.Analyze category growth trends and plan initiatives to achieve targeted growth.
• 8. Channel & Distributor SupportProvide marketing inputs for distributor relationship programs.Support Terms of Trade planning aligned with brand strategy.Coordinate promotional planning to support trade and channel effectiveness.
• 9. Performance & Process ManagementDefine KRAs in alignment with business goals and review with reporting manager.Conduct self-assessments and support performance management processes.Manage brand-related portal content and ensure timely updates.

Educational Qualification

MBA with specialization in Marketing preferably from a premier B-School.

Experience

Minimum 8 to 10 years of experience in Brand / Product Management within an FMCG organisation. .