Brand Manager

Parle Agro Pvt Ltd; Mumbai; On-site; INR 2,250,000 - 3,800,000; Full time

Job summary

Parle Agro Pvt Ltd in Mumbai invites an experienced Brand Manager to lead a fast-moving consumer goods brand in foods and fruit beverages. The role requires 12-15 years of FMCG experience, deep brand strategy, P&L ownership and strong analytical skills.

You will develop the brand plan, track market trends and data (AC Nielsen), coordinate with Sales, R&D, and Supply Chain, and drive innovative campaigns across ATL/BTL and digital platforms to grow salience and volume.

Qualifications

• Strong FMCG brand management experience with solid grasp of brand strategy and P&L ownership.
• High creativity with track record of innovative campaigns and cross-functional collaboration.

Responsibilities

• Develop and own the brand strategy — positioning, communication, and portfolio direction — aligned with business objectives.
• Track and analyze secondary sales data, market share, and category trends using AC Nielsen and other market data, translating insights into brand and channel plans with Sales team.
• Build and execute the annual brand marketing calendar — launches, campaigns, promotions, and consumer activation programs.
• Drive innovative, insight-led marketing campaigns across ATL, BTL, and digital platforms that build brand salience and consumer connect.
• Partner with R&D and Supply Chain on new product development, packaging, and innovation pipeline for the brand.
• Manage brand P&L inputs — A&P budgets, pricing, and profitability — ensuring marketing spends deliver ROI.
• Undertake initiatives to build deep category and consumer insight feeding brand strategy and communication.
• Work with Creative and Digital teams to develop breakthrough on-brand campaigns; monitor competitive activity to stay ahead on innovation.
• Mentor and develop the Brand Executive to build a strong bench for the brand team.

Skills

Brand management

P&L ownership

Analytics

Cross-functional collaboration

Marketing campaigns

Education

MBA/PGDM in Marketing

Tools

AC Nielsen

Job description

Job Opening : Brand Manager - FMCG Industry only

Experience : 12-15 yrs of experience in FMCG industry preferbaly foods and fruit based beverages

only

• Develop and own the brand strategy — positioning, communication, and portfolio direction — aligned with overall business objectives.
• Track and analyze secondary sales data, market share, and category trends using AC Nielsen and other market data, translating insights into actionable brand and channel plans with the Sales team.
• Build and execute the annual brand marketing calendar — new launches, campaigns, promotions, and consumer activation programs.
• Drive innovative, insight-led marketing campaigns across ATL, BTL, and digital platforms that build brand salience and consumer connect.
• Partner with R&D and Supply Chain on new product development, packaging, and innovation pipeline for the brand.
• Manage brand P&L inputs — A&P budgets, pricing, and profitability — ensuring marketing spends deliver strong ROI.
• Undertake initiatives to strongly build deep category and consumer insight, feeding into brand strategy and communication.
• Work closely with Creative and Digital teams to develop breakthrough, on-brand creative and campaigns; monitor competitive activity to stay ahead on innovation.
• Mentor and develop the Brand Executive to build a strong bench for the brand team.

Key Skills :

• Strong FMCG brand management experience with a solid grasp of brand strategy and P&L ownership, and sharp analytical skills to work with sales data and AC Nielsen/market research data.
• Highly creative with a genuine passion for brands, a track record of innovative marketing campaigns, and strong cross-functional collaboration with Sales, R&D, Supply Chain, and agency partners.

MBA/PGDM in Marketing from a reputed institute, with 10+ years of post-qualification experience in brand management within a leading FMCG organization only

#FMCG #FruitBeverages #Dairy #Brand Management