Brand Manager

Marico Limited; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Marico Limited in Mumbai is seeking a seasoned Brand Manager to oversee end-to-end brand management, profitability and growth for the assigned brand portfolio. You will build brand equity, drive trials and loyalty, and development the future extension pipeline.

The role requires a Post-Graduation in Management from a premier institute and 4–5 years in FMCG, with at least 2 years in brand management. You will lead consumer insights, media planning (ATL/BTL), digital content, and close

Qualifications

• Post-Graduation in Management (from a Premier institute).
• Experience of 4 to 5 years in FMCG.
• Minimum 2 years of Brand Management Experience.

Responsibilities

• Brand building, equity, trials & loyalty of the assigned brand/s.
• Development & execution of future extension pipeline.
• Growth and profitability of the Brand.
• Develop Marketing programs to drive brand to max potential.
• Consumer insights for brand strategy & innovation.
• Media planning & execution of ATL & BTL for the brand.
• Lead communication development on the brand including digital content and platform marketing.
• Leads Communication, Media strategy and planning for the business.
• Provides strategic, visionary leadership.
• Creates strong brand equities.
• Strong consumer understanding.
• Manages and implements projects with excellence.
• Creative and innovative approach.
• Collaborate with sales and channel teams for brand growth via channel marketing initiatives.

Skills

Brand management

FMCG experience

Education

Post-Graduation in Management (Premier institute)

Job description

This role holder is responsible for end-to-end management of the brand including profitability and growth.

Qualification & Experience:

• Post-Graduation in Management (from a Premier institute)
• Experience of 4 to 5 years in FMCG
• Minimum 2 years of Brand Management Experience

Key Deliverables of the Role:

• Responsible for Brand building, equity, trials & loyalty of the assigned brand/s
• Development & execution of future extension pipeline
• Responsible for growth and profitability of the Brand
• Develop Marketing programs to drive brand to max potential
• Consumer Insighting for brand strategy & innovation
• Media planning & execution of ATL & BTL for the brand
• Lead communication development on the brand including digital content and platform marketing
• Leads Communication, Media strategy and planning his/ her business
• Provides strategic, visionary leadership
• Creates strong brand equities
• Has strong consumer Understanding
• Manages and implements Projects with excellence
• Is creative and innovative
• Close interaction with sales and channel teams to drive brand growth through effective channel marketing initiatives
• Takes “personal” risk and makes a difference in the Brand, Business

Reporting Relationships:

Reports to Group Product Manager / Group Product Head

Other Interfaces:

• Sales teams (Trade Marketing & Key Account Managers)
• Marketing teams (Consumer Insights & Media)
• Supply Chain & Commercial teams

Growth Path & Future:

The member has options of working on challenging assignments not only in India but across Marico international geographies. There could be exposure to other categories as well to develop a more wholesome perspective.