Senior Brand Manager

Talent Seed Hr Services; Bengaluru; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Talent Seed Hr Services in Bengaluru seeks a Senior Brand Manager to own end-to-end brand ownership for a key FMCG product/category. The role emphasizes P&L management, brand strategy, market leadership, and integrated marketing execution, collaborating with cross-functional teams.

The ideal candidate holds an MBA from a Tier 1 B-School with 8–12 years of FMCG brand management experience and a proven track record in driving market share and brand growth.

Qualifications

• MBA from a Tier 1 B-School.
• 8–12 years of FMCG Brand Management experience.
• Strong exposure to P&L management and brand strategy.
• Prior experience in Sales (GT/MT/E-commerce) is advantageous.

Responsibilities

• Own and manage the P&L for the assigned brand/category.
• Drive top-line growth, profitability, and market share expansion.
• Develop and execute long-term brand strategy aligned with business goals.
• Identify growth opportunities through market trends, consumer insights, and competitive analysis.
• Drive market leadership within the category and strengthen brand positioning.
• Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels.
• Lead advertising, promotions, and digital initiatives to boost consumer engagement and sales.

Skills

Brand Management

P&L Management

Market Research

Campaign Management

Strategic Planning

Stakeholder Management

Digital Marketing

Education

MBA from Tier 1 B-School

Job description

Position: Senior Brand Manager
Industry: FMCG
Experience: 8 to 12 Years
Education: MBA from Tier 1 B-School

Role Overview:

We are looking for a dynamic and strategic Senior Brand Manager to drive end-to-end brand ownership for a key product/category within the FMCG portfolio. The role will be responsible for P&L management, brand strategy, market leadership, and integrated marketing execution, working closely with cross-functional teams.

Key Responsibilities:

1. Strategic Brand Growth & P&L Ownership

• Own and manage the P&L for the assigned brand/category
• Drive top-line growth, profitability, and market share expansion
• Develop and execute long-term brand strategy aligned with business goals
• Identify growth opportunities through market trends, consumer insights, and competitive analysis

2. Market Leadership & Category Growth

• Drive market leadership within the category
• Strengthen brand positioning and differentiation
• Monitor competition and adapt strategies proactively

3. Marketing & Campaign Management

• Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels
• Lead advertising, promotions, and digital initiatives to drive consumer engagement and sales
• Track campaign effectiveness and optimize performance

4. Agency & Stakeholder Management

• Manage relationships with creative, media, and digital agencies
• Ensure alignment of campaigns with brand strategy and business objectives
• Collaborate with sales, supply chain, and product teams for seamless execution

5. Budgeting & Financial Control

• Plan and monitor marketing budgets effectively
• Ensure optimal allocation of resources to maximize ROI
• Track spending and ensure profitability of initiatives

6. Cross-Functional Collaboration

• Work closely with Sales teams (GT, MT, E-commerce) to drive execution on-ground
• Align with internal stakeholders for product launches, promotions, and innovation

Key Requirements:

• MBA from a Tier 1 B-School
• 8 to 12 years of experience in FMCG Brand Management
• Strong exposure to P&L management and brand strategy
• Prior experience in Sales (GT/MT/E-commerce) will be an advantage
• Proven track record in driving market share and brand growth
• Strong analytical, stakeholder management, and communication skills

Why Join:

• Opportunity to lead a high-impact brand role in a fast-paced FMCG environment
• Work on strategic growth initiatives and innovation-led projects
• Exposure to end-to-end brand ownership and leadership visibility