Media Group Head

VelivoHR; Gurugram District; On-site; INR 4,000,000 - 8,000,000; Full time

Benefits offered by this job

Competitive compensation

Performance-linked incentives

Career growth opportunities

Job summary

VelivoHR is seeking a Group Head – Media Planning & Buying to lead end-to-end media strategy, buying, and negotiations across digital and offline channels for a diverse client portfolio in India. The role requires deep expertise in the Indian media landscape and a track record in branding and performance media.

You will manage budgets, channel mix, and cross-functional execution to maximize ROI, ROAS, and campaign delivery across touchpoints, while mentoring a high-performing team in a

Qualifications

• 5+ years in media planning and buying; minimum 3 years in a media agency.
• Group Head or equivalent level with client servicing experience across multiple industries.
• Experience handling FMCG, BFSI, ecommerce, tech, fragrance, and other sectors.

Responsibilities

• Develop integrated media plans aligned with client objectives across FMCG, Fintech, Fragrance, BFSI, Ecommerce, Technology, and other sectors.
• Lead budget allocation, channel mix recommendations, and audience targeting for digital and offline channels.
• Manage both biddable (Google Ads, Meta, LinkedIn, DV360, programmatic) and non-biddable (TV, OOH, print, audio) media buys.
• Drive branding and performance campaigns with focus on ROI and ROAS across diverse client categories.
• Mentor and guide the media planning and buying team in a fast-paced, multi-client environment.

Skills

Media planning

Media buying

Client servicing

Strategic leadership

Stakeholder management

Tools

DV360

Google Ads

Meta Ads

LinkedIn Ads

Programmatic buying

TV/OOH buying

Job description

Experience: 5+ years (minimum 3 years in a media agency)

Role Overview

We are looking for a strategic and hands-on Group Head – Media Planning & Buying to lead end-to-end media planning, buying, and negotiations across biddable and non-biddable platforms for a diverse portfolio of clients spanning multiple industries.

The ideal candidate will have deep expertise in the Indian media ecosystem (digital + offline), strong client servicing experience across multiple categories, and a proven track record in both branding and performance media buying. You should be comfortable switching contexts between FMCG, BFSI, e-commerce, tech, fragrance, and other verticals while maintaining strategic rigor and commercial discipline.

This role will own media strategy, budget allocation, and cross-functional execution to ensure optimal ROI, competitive rates, and seamless campaign delivery across all touchpoints.

Key Responsibilities

• Develop integrated, category-specific media plans aligned with client business objectives across FMCG, Fintech, Fragrance, BFSI, Ecommerce, Technology, and other sectors.
• Lead budget allocation, channel mix recommendations, and audience targeting strategies across digital and offline channels (TV, OTT, social, OOH/DOOH, print, audio, and emerging platforms).
• Can able to manage VD across all the partners
• Translate campaign objectives into actionable media plans in collaboration with Media Planners, Operations, and Creative teams.
• Adapt media approaches based on category dynamics (e.g., high-frequency FMCG vs. consideration-driven BFSI vs. conversion-focused e-commerce).

Media Buying & Negotiations

• Lead media buying and negotiations across platforms, publishers, networks, and media partners to secure competitive rates, optimal inventory, and efficient budget utilisation.
• Manage both biddable (Google Ads, Meta, LinkedIn, DV360, programmatic, TikTok, etc.) and non-biddable(direct publisher deals, TV, OOH, print, audio, radio) media buys.
• Drive performance across branding and performance campaigns with a focus on ROI, ROAS, and business impact across diverse client categories.

Client Servicing & Stakeholder Management

• Serve as a trusted advisor to clients across multiple industries, presenting media strategies, plans, and performance insights tailored to each category’s unique KPIs and consumer behavior.
• Build and maintain strong relationships with agencies, media partners, and internal cross-functional teams.
• Manage multiple campaigns, budgets, and stakeholders in a fast-paced, multi-client environment.

Data-Driven Decision Making

• Use consumer, market, and media insights to inform media strategies and optimize campaign performance across categories.
• Monitor campaign KPIs, conduct post-campaign analysis, and recommend optimizations for continuous improvement.

  Category & Consumer Insights

  • Stay updated on category-specific trends, consumer behavior, and competitive media activity across FMCG, BFSI, ecommerce, tech, fragrance, and other verticals.
  • Apply insights on millennials and elder Gen Z media consumption patterns and their attitudes toward spending, investing, and personal finance where relevant (especially for BFSI, fintech, ecommerce).
  • Identify unconventional media opportunities and develop disruptive, innovative media ideas tailored to each category’s audience and objectives.

  Team Leadership & Innovation

  • Mentor and guide the media planning and buying team to deliver high-quality, category-relevant work.
  • Stay ahead of market trends, platform updates, and competitor strategies in the Indian media landscape across multiple industries.
  • Foster a culture of innovation, testing, and continuous learning within the team.

  Required Qualifications & Skills

  Experience

  • 5+ years of experience in media planning and buying, with minimum 3 years in a media agency handling multiple client categories.
  • Proven experience at Group Head or equivalent level.
  • Strong background in client servicing within an agency or in-house media team across diverse industries (FMCG, BFSI, ecommerce, tech, fragrance, etc.).

  Technical Skills

  • Hands-on experience in developing media strategies, media plans, budget allocation, buying, and negotiations.
  • Strong understanding of digital media platforms, audience targeting, campaign measurement, and performance optimization.
  • Proficiency in buying across biddable (Google, Meta, LinkedIn, programmatic, etc.) and non-biddable (TV, OOH, print, audio, radio) channels.
  • Experience in both branding and performance media buying.

  Domain Knowledge

  • Deep understanding of the Indian media ecosystem across digital and offline channels.
  • Exposure to multiple categories such as FMCG, BFSI, ecommerce, technology, fragrance & beauty, retail, automotive, or similar.
  • Understanding of millennials and elder Gen Z, their media consumption behavior, and purchasing attitudes across categories.

  Soft Skills

  • Excellent communication and stakeholder management skills.
  • Creative and innovative mindset with the ability to think outside the box.
  • Results-oriented approach with a track record of driving measurable impact through media and marketing initiatives.
  • Ability to manage multiple campaigns, budgets, and stakeholders in a fast-paced environment.

  Preferred (Not Mandatory)

  • Prior agency experience handling a mix of FMCG, BFSI, ecommerce, tech, and fragrance accounts.
  • Familiarity with media measurement tools (e.g., GWI, Comscore, BARC, IAMAI reports, Kantar, Nielsen).
  • Knowledge of marketing technology stacks (DSPs, DMPs, analytics platforms, attribution tools).

  What We Offer

  • Opportunity to lead media strategy for high-growth brands across multiple industries.
  • Collaborative, data-driven work culture with cross-functional exposure.
  • Competitive compensation and performance-linked incentives.
  • Career growth path into senior leadership roles.