Group Head – Creative & Strategy

SocioClout - An Integrated Marketing Agency; Gurugram District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

SocioClout - An Integrated Marketing Agency seeks a seasoned Strategy lead to own end-to-end campaigns across influencer marketing, social media, and digital-first initiatives. You will decode briefs, consumer behavior, and cultural trends to uncover strategic opportunities and build decks that cover insights, architecture, and influencer playbooks.

You will develop umbrella ideas, lead new-business pitches, present to senior clients, and mentor teams to elevate thinking across briefs.

Qualifications

• 5-8 years of experience across strategy, brand solutions, creative strategy, influencer marketing or social media.
• Strong experience in building end-to-end campaign and pitch decks.
• Ability to move from consumer insight to strategy to big idea to execution ecosystem.
• Proven experience presenting to clients and senior brand stakeholders.
• Track record of contributing to or leading successful pitches and business conversions.
• Strong understanding of the influencer and creator ecosystem, social platforms and digital culture.
• A sharp eye for ideas, copy and storytelling, with the ability to elevate creative thinking.
• Strong communication, presentation and team leadership skills.
• Someone who can look at a blank slide and know exactly where the story needs to go.

Responsibilities

• Own end-to-end campaign strategy across influencer marketing, social media and digital-first campaigns.
• Decode brand briefs, consumer behaviour, cultural trends and category insights to identify strategic opportunities.
• Build comprehensive strategy decks covering insights, campaign architecture, creative territories, influencer strategy, content formats, platform approach, amplification and measurement.
• Develop strong umbrella ideas, campaign narratives and creative concepts rooted in strategy.
• Lead the creation of new-business and proactive pitches from the first strategic thought to the final presentation.
• Present and sell strategies to brands, clearly articulating the thinking behind every recommendation.
• Work closely with creative, influencer, servicing and execution teams to ensure the strategy translates on-ground.
• Own strategic thinking for key client relationships and proactively identify opportunities to grow accounts.
• Mentor strategists, copywriters and servicing teams to strengthen the quality of thinking across briefs.
• Stay deeply plugged into internet culture, creators, memes, platform behaviour and emerging social trends.

Skills

Campaign strategy

Pitch decks

Influencer marketing

Social media

Brand solutions

Creative thinking

Communication

Leadership

Presentation

Job description

What you'll do:

• Own end-to-end campaign strategy across influencer marketing, social media and digital-first campaigns
• Decode brand briefs, consumer behaviour, cultural trends and category insights to identify the right strategic opportunity
• Build comprehensive strategy decks covering insights, campaign architecture, creative territories, influencer strategy, content formats, platform approach, amplification and measurement
• Develop strong umbrella ideas, campaign narratives and creative concepts rooted in strategy
• Lead the creation of new-business and proactive pitches, from the first strategic thought to the final presentation
• Present and sell strategies to brands, clearly articulating the thinking behind every recommendation
• Work closely with creative, influencer, servicing and execution teams to ensure the strategy translates effectively on-ground
• Own strategic thinking for key client relationships and proactively identify opportunities to grow accounts
• Mentor strategists, copywriters and servicing teams to strengthen the quality of thinking across briefs
• Stay deeply plugged into internet culture, creators, memes, platform behaviour and emerging social trends

What we're looking for:

• 5-8 years of experience across strategy, brand solutions, creative strategy, influencer marketing or social media
• Strong experience in building end-to-end campaign and pitch decks
• Ability to move seamlessly from consumer insight -> strategy -> big idea -> execution ecosystem
• Proven experience presenting to clients and senior brand stakeholders
• Track record of contributing to or leading successful pitches and business conversions
• Strong understanding of the influencer and creator ecosystem, social platforms and digital culture
• A sharp eye for ideas, copy and storytelling, with the ability to elevate creative thinking
• Strong communication, presentation and team leadership skills
• Someone who can look at a blank slide and know exactly where the story needs to go

If you can find the insight, build the story, create the deck and own the room, we'd love to hear from you.