Sr Executive - Influencer Marketing

Ethinos; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Ethinos is seeking a Senior Influencer Marketing Executive in Bengaluru to lead end-to-end influencer campaigns, partner with creators, and drive client objectives. The role requires strong negotiation, relationship, and analytics skills, along with the ability to mentor junior team members.

You will research, onboard creators, manage timelines, and deliver impactful reports while staying ahead of trends in the creator economy. This is a hands-on leadership position in a fast-paced agency setup.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business, or related field.
• 2–4 years of experience in Influencer Marketing, Social Media, or Digital Marketing.
• Strong exposure to influencer outreach and campaign management.
• Proven ability to ideate and strategize campaigns from client briefs.
• Excellent communication, negotiation, and relationship management skills.

Responsibilities

• Lead and manage end-to-end influencer marketing campaigns from planning to reporting.
• Assist in ideation and strategizing influencer campaigns aligned with client objectives.
• Research, identify, and onboard relevant influencers across platforms.
• Own influencer outreach, negotiations, contracting, and relationships.
• Oversee timelines, deliverables and approvals for campaigns.
• Mentor junior executives involved in campaign coordination.
• Track performance and prepare post-campaign reports with insights.
• Stay ahead of social media trends and creator landscape.
• Act as key contact for internal teams and clients.
• Maintain influencer databases and campaign documentation.
• Contribute to pitch decks and campaign strategy presentations.

Skills

Influencer marketing

Campaign management

Mentoring

Strategic thinking

Negotiation

Relationship management

Analytics

Multi-tasking

Excel/Sheets

Education

Bachelor's in Marketing/Comm/Business

Tools

Influencer marketing tools

Excel

Google Sheets

Job description

Were looking for a driven and experienced Senior Influencer Marketing Executive to join our team. If you have a strong track record of managing influencer campaigns end-to-end, enjoy mentoring junior team members, and can think strategically about creator partnerships, wed love to hear from you.

Key Responsibilities

• Lead and manage end-to-end influencer marketing campaigns, from planning to execution and reporting.
• Assist in ideation and strategizing influencer campaigns aligned with client objectives and brand positioning.
• Research, identify, and onboard relevant influencers and content creators across multiple platforms.
• Own influencer outreach, negotiations, contracting, and relationship management.
• Oversee campaign timelines, deliverables, and approvals, ensuring smooth and timely execution.
• Guide and review the work of junior executives involved in campaign coordination.
• Track and analyze campaign performance, preparing post-campaign reports with actionable insights and recommendations.
• Stay ahead of social media trends, the creator landscape, and emerging content formats to inform strategy.
• Act as a key point of contact for internal teams and clients, ensuring campaign objectives are consistently met.
• Maintain and continuously build influencer databases and campaign documentation.
• Contribute to pitch decks and campaign strategy presentations for prospective and existing clients.

Requirements

• Bachelors degree in Marketing, Mass Communication, Business, or a related field.
• 2-4 years of experience in Influencer Marketing, Social Media, or Digital Marketing, with strong exposure to Influencer outreach and campaign management.
• Strong understanding of Instagram, YouTube, LinkedIn, and other social media platforms, along with influencer marketing tools and analytics.
• Proven experience in influencer research, outreach, negotiation, campaign coordination, and execution.
• Demonstrated ability to ideate and strategize campaigns based on client briefs and market trends.
• Excellent communication, negotiation, and relationship management skills.
• Strong organizational and multitasking skills, with the ability to manage multiple campaigns and mentor junior team members simultaneously.
• Proficiency in Microsoft Excel and Google Sheets.
• Passion for digital marketing, influencer trends, and the evolving creator ecosystem.