Creative Strategist and Campaigns Manager

Dentsu Aegis Network; Mumbai; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Dentsu Aegis Network is seeking a Creative Strategist and Campaigns Manager to shape the creative direction and content roadmap across multiple industries. You will think like a strategist while writing like a creator, aligning with platform behavior, brand tone, and audience triggers.

The role involves leading creative strategy for campaigns, building calendars and decks, and translating briefs into actionable content ideas, collaborating with directors, writers, and video teams.

Qualifications

• 4–7 years of experience in strategy, digital marketing, or agency-side creative planning.
• Experience with brand campaigns, digital content, or social media storytelling.
• Ability to use performance data to inform strategy with analytics.

Responsibilities

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces.
• Build content calendars, channel strategies, and creative decks.
• Translate briefs into sharp, actionable content ideas across genres and formats.
• Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life.
• Analyze platform trends, audience behavior, and content performance to optimize content plans.
• Craft and refine brand voice guidelines tailored for video content.
• Present strategies and campaign ideas to clients and internal teams.
• Contribute to pitch decks and creative proposals for new business opportunities.

Skills

Creative strategy

Digital marketing

Agency-side creative planning

Content storytelling

Analytics

Brand campaigns

Social platforms knowledge

Job description

Creative Strategist and Campaigns Manager

Role Overview

We’re looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces
• Build content calendars, channel strategies, and creative decks that align with business objectives
• Translate briefs into sharp, actionable content ideas across genres and formats
• Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
• Analyze platform trends, audience behavior, and content performance to optimize content plans
• Craft and refine brand voice guidelines tailored for video content
• Present strategies and campaign ideas to clients and internal teams
• Contribute to pitch decks and creative proposals for new business opportunities

Qualifications

• Have 4–7 years of experience in
• strategy, digital marketing, or agency-side creative planning
• Have worked on brand campaigns, digital content, or social media storytelling
• Can balance creativity with analytics, using performance data to inform strategy
• Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
• Know how to brief creators, copywriters, and video teams effectively
• Are comfortable presenting and owning rooms, client-facing experience is a plus
• Stay updated with trends, meme culture, and emerging formats in digital content

Bonus Points

• Background in video content, branded storytelling, or influencer-led campaigns
• Experience working with fashion, fintech, or lifestyle brands
• Strong copywriting or scripting abilities

Employment Type: Full Time (Work from office)

Location: Andheri East