Graphics Designer - Performance Marketing

oCommerce; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

oCommerce in Mumbai is seeking a performance marketing–driven Graphic Designer to craft high-converting creative for our ecommerce brands.

You will produce Meta ads, collaborate with media buyers, leverage AI tools, ensure accuracy of apparel imagery, and iterate quickly across formats and placements to lift campaign performance.

Qualifications

• 3+ years of graphic design experience for ecommerce or D2C brands.
• Strong portfolio of paid-social ad creatives, especially Meta.
• Proficient with Photoshop and modern design tools.

Responsibilities

• Create performance-focused static ads, carousels, promotional graphics, and other visuals for Meta advertising.
• Collaborate with media buyers to translate strategies into finished advertisements.
• Use AI tools to generate photorealistic models, lifestyle imagery, backgrounds, product scenes, and variations.
• Maintain realism and product accuracy in AI-generated imagery including garment fit, color, fabric, texture, and branding.
• Develop multiple hooks, layouts, headlines, formats, and variations for testing.
• Adapt winning ads into new concepts without duplicating original creatives.
• Design around customer motivations, product benefits, promotions, and awareness stages.
• Review performance with Media Buying team using CTR, CVR, CPA, ROAS to improve creative.

Skills

Graphic design

AI image generation

Meta ads creative

Ecommerce branding

Typography

Color theory

Motion design

Tools

Photoshop

Illustrator

Figma

Job description

Performance Marketing In-Person | Mumbai Office Full-time

Graphics Designer - Performance Marketing

Performance-focused Graphic Designer creating high-converting Meta ad creative for our portfolio of ecommerce brands.

Key Responsibilities

• — Create performance-focused static ads, carousels, promotional graphics, and other visual assets for Meta advertising
• — Work directly with media buyers to translate creative strategies and testing hypotheses into finished advertisements
• — Use AI tools to generate photorealistic models, lifestyle imagery, backgrounds, product scenes, and creative variations
• — Maintain realism and product accuracy in AI-generated imagery, including garment fit, color, fabric, texture, proportions, lighting, anatomy, and branding
• — Develop multiple hooks, layouts, headlines, formats, and visual variations for structured creative testing
• — Adapt winning advertisements into new concepts and iterations without simply duplicating the original creative
• — Design around different customer motivations, pain points, product benefits, promotions, and stages of awareness
• — Review advertising performance with the Media Buying team and use results such as click-through rate, conversion rate, cost per acquisition, and return on ad spend to improve future creative
• — Resize and adapt assets across Meta placements while maintaining strong composition, readability, and visual impact
• — Organize source files, exports, creative versions, and naming conventions so advertisements can be launched and analyzed efficiently
• — Move quickly without sacrificing visual quality, brand consistency, or product accuracy

Qualifications & Skills

• — 3+ years of relevant graphic design experience, preferably supporting ecommerce or direct-to-consumer brands
• — Strong portfolio of paid-social advertisements, particularly creative designed for Meta
• — Advanced proficiency with Photoshop and other professional design tools
• — Demonstrated ability to use AI image-generation and editing tools to produce realistic, commercially usable graphics
• — Strong understanding of composition, typography, color, hierarchy, retouching, and conversion-focused design
• — Experience creating advertising for apparel, fashion, beauty, or other visually driven consumer brands is strongly preferred
• — Ability to accurately represent apparel products, including their fit, construction, fabric, color, and texture
• — Familiarity with Meta advertising formats, safe zones, placement requirements, and mobile-first design
• — Basic motion-design or video-editing capability is a plus

What we're looking for

• — You understand that an effective advertisement must perform, not merely look attractive
• — You can use AI to create images that look believable rather than obviously AI-generated
• — You have a sharp eye for the common flaws found in AI imagery, including inaccurate products, unnatural anatomy, incorrect clothing construction, inconsistent lighting, and artificial-looking skin or textures
• — You understand how creative decisions influence attention, click-through rate, conversion rate, and acquisition cost
• — You can study performance data and turn the findings into better creative rather than becoming personally attached to a particular design
• — You can produce a high volume of thoughtful variations without allowing the work to become repetitive or careless
• — You understand apparel customers and can present clothing in a way that makes the fit, styling, comfort, and benefits immediately clear
• — You communicate clearly, accept direct feedback, and collaborate well with media buyers in a fast-moving testing environment
• — You are organized, dependable, and comfortable managing several brands, promotions, and deadlines at once
• — You actively experiment with new AI tools and workflows instead of waiting for someone else to teach you how to use them

What we offer

• — A role directly connected to advertising performance and business growth
• — The opportunity to create paid-media campaigns for a portfolio of growing ecommerce brands
• — Close collaboration with experienced media buyers and company leadership
• — Access to performance data so you can see how your creative actually performs
• — The freedom to test new concepts, AI workflows, visual styles, and creative approaches
• — A fast-paced environment where strong ideas can be developed, launched, and evaluated quickly
• — Competitive compensation, commensurate with experience

Our hiring process

• 1. Intro call with our team (30 minutes).
• 2. Portfolio review, including examples of Meta advertisements and realistic AI-generated creative.
• 3. Short paid practical assignment based on a real ecommerce product and advertising brief.
• 4. Final conversation with leadership and offer.