Visual Designer (Brand & Performance Creatives)

Ravel; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Ravel is seeking a Visual Designer (Brand & Performance Creatives) for on-site Mumbai, full-time. You will craft static ads for Meta, delivering multiple variants per concept to test performance.

You will turn customer insights into scroll-stopping visuals, ensure readability at thumbnail size, and iterate quickly based on CTR and ROAS.

Qualifications

• You've designed static ads that ran with real money behind them and you know how they performed.
• You work fluently in Photoshop or Figma. Canva-only won't survive the volume and precision this role needs.
• You think in variations and your instinct on a winning ad is to ask for 4 more ways to say it, not just one project.

Responsibilities

• Design static ads for Meta: product statics, offer creatives, review/testimonial ads, comparison formats, advertorial-style images.
• Produce variant grids, 3-5 versions of every winning concept for structured A/B testing.
• Turn copy and customer insights into scroll-stopping visuals with the copywriter providing the words.
• Design for the feed with readability at thumbnail size and clear first-second messaging.
• Read performance data (thumb-stop rate, CTR) and iterate based on numbers, not taste.
• Maintain speed: brief on Monday, creatives live by Wednesday, data by end of week.
• Support adjacent needs: Amazon A+ creatives, landing page sections, WhatsApp broadcast creatives.

Skills

Ad design for performance

Variations mindset

Conversion-focused decisions

Speed and delivery under pressure

Tools

Photoshop

Figma

Job description

Visual Designer (Brand & Performance Creatives) – Full-time, On-site, Mumbai

About Ravel

Ravel is a BSE-listed, performance-driven haircare brand. We don't run ad campaigns and hope. Every creative we ship is measured on ROAS, CAC, and thumb-stop rate. If a static doesn't convert, we kill it and design a better one. That's the job.

The Role

You will design the static ads that run our Meta account. Not brand posts, not moodboards, not one hero image a week. High-volume, high-quality ad creatives built for testing: multiple variations per concept, shipped fast, measured on real spend. Your design decisions get judged by CTR and ROAS, not by how they look in a portfolio. If you find that exciting, keep reading.

What You'll Do

• Design static ads for Meta: product statics, offer creatives, review/testimonial ads, comparison formats, advertorial-style images
• Produce variant grids, not single files: 3-5 versions of every winning concept with different hooks, layouts, and visual anchors for structured A/B testing
• Turn copy and customer insights into scroll-stopping visuals. The copywriter gives you the words; you make them impossible to scroll past
• Design for the feed, not the brand book: readable at thumbnail size, message visible in the first half second, offer never buried
• Read performance data on your own creatives (thumb-stop rate, CTR) and iterate based on numbers, not taste
• Maintain speed: brief on Monday, creatives live by Wednesday, data by end of week
• Support adjacent needs when required: Amazon A+ creatives, landing page sections, WhatsApp broadcast creatives

Who Should Apply

• You've designed static ads that ran with real money behind them and you know how they performed
• You work fluently in Photoshop or Figma. Canva-only won't survive the volume and precision this role needs
• You think in variations. Your instinct on a winning ad is "what are 4 more ways to say this," not "next project"
• You can defend every design choice with a conversion reason, not an aesthetic one
• You're comfortable being wrong fast. Half your creatives will fail. The winners will more than pay for them

Why This Role

• Your work runs on meaningful budgets from day one, with full visibility into results
• Fast feedback loops: you'll know within days whether your creative won, and why
• You'll learn performance marketing from the inside, sitting next to media buying data most designers never see
• Competitive pay, with growth tied to the performance you drive