Government Liasion

MediBuddy; New Delhi; Hybrid; INR 3,000,000 - 4,200,000; Full time

Job summary

MediBuddy seeks an experienced CPSU liaisoning professional to drive government relations, enabling strategic alignment with GoI ministries and CPSUs. You will manage high-level relationships, navigate procurement processes, and lead initiatives across CSR and health departments.

Travel across India will be required to ensure successful empanelments and program launches. The role demands 8–12 years in GoI/CPSU liaisoning, with a strong network and proven bid success in complex government

Qualifications

• Deep network with government peers across Delhi/NCR
• Strong understanding of tendering, GeM, and GFR
• Ability to translate government mandates into business opportunities
• Willingness to travel for CPSU/stakeholder engagements

Responsibilities

• Daily visits to CPSU/government departments to maintain top-of-mind visibility for MediBuddy.
• Engage senior bureaucrats and desk staff to build dual-level relationships.
• Organise leadership meetings between CPSU officials and MediBuddy leadership.
• Engage with Finance, Procurement, Health, and CSR cells to understand processes and criteria.
• Pitch MediBuddy healthcare solutions to CPSU health departments and CSR funds.
• Monitor budgets, allocations and active spends in Health and CSR wings.
• Track GeM listings, RFPs and tenders to tailor bids.
• Travel 30–40% to visit CPSU sites and oversee empanelments and CSR initiatives.

Skills

Deep Network

Procurement Knowledge

Corporate Alignment

Mobility

Education

Bachelor's degree

Job description

Reporting To: Director / Vice President – Strategic Alliances

Job Purpose:

The CPSU Liaisoning incumbent will drive corporate growth by building and maintaining high-level relationships within Central Public Sector Undertakings (CPSUs) and Government of India (GoI) ministries. You will align MediBuddy’s healthcare ecosystem (telehealth, wellness, health checks, and digital healthcare infrastructure) with the procurement, employee health, and CSR budgets of key government enterprises.

Key Responsibilities:

1. Strategic Liaisoning & Daily Relationship Management

• Daily Departmental Visits: Conduct daily on-field visits to target government and CPSU departments to maintain continuous visibility and absolute top-of-mind recall for MediBuddy.
• Top-Down & Bottom-Up Building: Cultivate deep, institutional relationships using a dual approach—engaging senior bureaucrats and board-level executives while concurrently nurturing ties with execution-level officers, section officers, and desk assistants.
• Organise Leadership Meetings: Schedule, prepare, and drive strategic meetings between Senior Officials (Directors, HoDs, CPOs) of CPSUs and MediBuddy’s Senior Leadership.

2. Cross-Departmental Navigation Within CPSUs

• Finance & Procurement Cells: Engage with Procurement and Contract Management Cells to understand vendor registration, empanelment processes, and commercial evaluation criteria.
• Health & Medical Departments: Pitch MediBuddy’s primary healthcare solutions to CPSU Health Departments for employee/retiree medical schemes.
• CSR Departments: Identify opportunities to deploy MediBuddy's healthcare solutions (e.g., rural health camps, digital clinics) via CPSU Corporate Social Responsibility (CSR) funds.
• Budget Tracking: Proactively monitor, track, and map annual budget allocations and active spends across all levels of the Health and CSR wings of target CPSUs.
• Tender & RFx Management: Track Government E-Marketplace (GeM) listings, RFPs, and global tenders to ensure timely, compliant bids tailored to MediBuddy’s core competencies.

4. Travel Requirements

• Outstation Travel: Undertake frequent travel outside Delhi NCR (up to 30-40% of the time) to visit CPSU operational headquarters, regional offices, and manufacturing plants across India.
• On-Site Operational Visibility: Travel to project sites to oversee the launch of major healthcare empanelments, health camps, or CSR initiatives, ensuring smooth delivery and client satisfaction.
• Corporate Alignment: Visit MediBuddy’s corporate headquarters as required for strategic reviews, product briefings, and alignment with senior leadership.

Candidate Profile & Qualifications:

1. Experience & Education

• Experience: 8 to 12 years of core experience in Government of India (GoI) and CPSU Liaisoning (Candidates from corporate healthcare, insurance, or enterprise technology solutions preferred).
• Proven Track Record: Demonstrated history of navigating complex government hierarchies and successfully closing multi-million rupee empanelments or contracts.
• Education: Bachelor’s degree in any discipline. An MBA or Post Graduate Degree in Public Policy, Healthcare Management, or Business Development is highly advantageous.

2. Technical & Functional Skills

• Deep Network: Existing, active relationships spanning all tiers—from senior bureaucrats down to administrative and operational desk staff within Delhi/NCR.
• Procurement Knowledge: Thorough understanding of government tendering processes, GeM portal dynamics, and General Financial Rules (GFR).
• Corporate Alignment: Ability to translate complex government mandates into actionable business opportunities for MediBuddy’s product lines.
• Mobility: Willingness to travel at short notice to meet outstation CPSU stakeholders and manage regional operations.

Soft Skills

• Exceptional presentation, negotiation, and high-stakes communication skills.
• High political acumen, patience, and persistence to navigate bureaucratic delays.
• Strong ethical grounding and compliance management.