Category Manager, Programs & New Initiatives

MediBuddy; Bengaluru; Presencial; INR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

MediBuddy is seeking a Category Manager for Programs & New Initiatives in Bengaluru. You will own the end-to-end P&L and strategic roadmap for the category, identify new opportunities, and drive revenue through partnerships and pricing strategy.

The role requires a sharp commercial mindset, strong negotiation skills, and the ability to scale initiatives in a fast-growth environment. You will collaborate with senior leadership and external partners, define goals and success metrics, and lead

Formación

• 2-5 years of experience in category management, business development, partnerships, or strategy.
• Strong negotiation skills and track record of closing complex partner deals.
• Experience building or scaling new businesses or initiatives in a high-growth environment.
• Analytical skills with proficiency in Excel/Google Sheets; exposure to SQL or BI tools is a plus.
• Experience owning revenue and margin targets.

Responsabilidades

• Own end-to-end P&L and strategic roadmap for Programs & New Initiatives.
• Identify new program opportunities, partnership models, and adjacent revenue streams.
• Define goals, business plans, and success metrics; track performance.
• Scale program categories from 0-1 to 1-100, identifying demand levers.
• Build and manage relationships with program partner senior leadership.
• Lead commercial negotiations including pricing, contracts, SLAs, and revenue sharing.
• Drive partner reviews, upsell opportunities, and resolve escalations.
• Drive topline growth through new partner acquisition and program expansion.
• Develop pricing strategies based on market benchmarks and cost structures.
• Design program constructs and bundles balancing user value and profitability.
• Conceptualize, pilot, and launch new initiatives from idea to scale.
• Build business cases, run experiments, and make go/no-go decisions.
• Establish processes, playbooks, and operating rhythms to scale programs.
• Own end-to-end execution in 0-1 stage and enable scale.
• Continuously analyze unit economics and identify levers to improve margins.
• Collaborate with Product, Technology, Operations, Supply, Marketing, Finance, and Legal.
• Use data to track performance, build dashboards, and surface insights.
• Monitor market trends and customer needs to identify opportunities.

Conocimientos

Negotiation

Analytics

Partnerships

Strategy

Business development

P&L management

Herramientas

Excel/Google Sheets

SQL

BI tools

Descripción del empleo

Category Manager, Programs & New Initiatives

Role Overview

We are looking for a Category Manager to own the charter for our Programs & New Initiatives business. You will be responsible for building and scaling partner-led health programs from the ground up, driving revenue growth, shaping pricing strategy, and improving margins. The role calls for a sharp commercial mindset, strong negotiation skills, and the ability to take new ideas from concept to scale in a fast-paced, high-growth environment. You will work closely with senior leadership & partnership stakeholders from external program partners and collaborate across internal teams to deliver strong business outcomes.

Key Responsibilities

Charter Ownership and Strategy

Own the end-to-end P&L and strategic roadmap for the Programs & New Initiatives category.

Identify new program opportunities, partnership models, and adjacent revenue streams aligned with MediBuddy's growth priorities.

Define category goals, business plans, and success metrics, and track performance against them.

Scale program categories from 0-1, 1-100 by identifying and executing demand scaling levers

Partner Management and Negotiation

Build and manage strong relationships with program partner senior leadership stakeholders (including CEO, CBO, Partnership Heads, etc.), acting as the primary business point of contact for MediBuddy.

Lead commercial negotiations, including pricing, contract terms, SLAs, and revenue-sharing arrangements.

Drive partner business reviews, identify upsell and expansion opportunities, and resolve escalations.

Revenue Growth and Pricing

Drive topline growth through new partner acquisition, program expansion, and deeper penetration of existing partnerships.

Develop and refine pricing strategies based on market benchmarks, cost structures, and competitive positioning.

Design program constructs and bundles that balance user value, partner value, and business profitability.

0-to-1 Build and Scale-up

Conceptualize, pilot, and launch new initiatives, taking them from idea to validated model to scale.

Build business cases, run structured experiments, and make clear go/no-go decisions based on data.

Establish the processes, playbooks, and operating rhythms needed to scale successful programs.

Own execution end to end in 0-1 stage and build a structured process for support teams to scale

Margin Improvement

Continuously analyze unit economics and identify levers to improve contribution margins.

Work with supply, operations, and finance teams to optimize fulfilment costs and commercial terms.

Cross-functional Leadership

Collaborate closely with Product, Technology, Operations, Supply, Marketing, Finance, and Legal to deliver programs seamlessly.

Align stakeholders on priorities, timelines, and outcomes, and drive accountability for execution.

Foster a high-performance culture focused on ownership, speed, and results.

Analytics and Insights

Use data to track program performance, user engagement, and partner health.

Build dashboards and reporting to surface insights and inform decisions.

Monitor market trends, competitor activity, and customer needs to identify new opportunities.

Revenue growth for the Programs & New Initiatives category

Pricing strategy and commercial effectiveness

Successful 0-to-1 launches and scale-up of new programs

Margin and unit-economics improvement

Partner acquisition, retention, and satisfaction

Effective cross-functional execution and delivery against timelines

Qualifications and Experience

Required

2-5 years of experience in category management, business development, partnerships, or strategy, ideally in consumer internet, e-commerce, healthtech, fintech, or insurtech.

Demonstrated track record of commercial negotiation and closing complex partner deals.

Proven experience building or scaling new businesses or initiatives in a high-growth environment.

Strong analytical skills with comfort working in Excel/Google Sheets; exposure to SQL or BI tools is a plus.

Experience owning revenue and margin targets.

Preferred

Understanding of the digital healthcare ecosystem, including consultations, diagnostics, pharmacy, health insurance, or corporate wellness.

Experience working with B2B2C partnership models.

Commercial acumen: strong grasp of pricing, unit economics, and P&L management

Negotiation and influence: ability to drive win-win outcomes with partners and internal stakeholders

Data-driven decision making: uses data to set direction, measure impact, and course-correct

Result orientation: high ownership, bias for action, and relentless focus on outcomes

Creative problem solving: thinks beyond conventional approaches to unlock new growth

Stakeholder management: builds alignment and drives execution across diverse teams

Adaptability: comfortable with ambiguity and rapid change