Google Ads Specialist (Performance Marketing)

AdyGuru; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

AdyGuru in Jaipur, India, is seeking an experienced Google Ads Specialist to plan, manage, and optimize campaigns across Search, Performance Max, Shopping and YouTube.

You will independently manage accounts, scale campaigns to improve ROAS and CPA, monitor conversions and GA4 tracking, and apply data-driven strategies to drive growth.

Strong analytical skills, ownership mindset, and experience in D2C, e-commerce or lead generation are highly valued in this role.

Qualifications

• 3–4 years of hands-on Google Ads experience.
• Strong knowledge of Google Ads, GA4 and conversion tracking.
• Experience in scaling campaigns and improving ROAS/CPA.
• D2C, e-commerce, or Lead Generation experience preferred.
• Strong analytical skills and ability to take ownership of accounts.

Responsibilities

• Plan, manage and optimize Google Ads campaigns across Search, PMax, Shopping and YouTube.
• Scale campaigns while improving ROAS and CPA.
• Perform keyword, audience and competitor research.
• Monitor conversion tracking and GA4; track performance metrics.
• Analyze data and implement performance-driven strategies.
• Independently manage Google Ads accounts and ad budgets.

Skills

Google Ads

Analytics

Tools

GA4

Job description

• Plan, manage and optimize Google Search, PMax, Shopping & YouTube Ads
• Scale campaigns while improving ROAS, CPA and conversions
• Perform keyword, audience and competitor research
• Monitor conversion tracking, GA4 and campaign performance
• Analyze data and implement performance-driven strategies
• Independently manage Google Ads accounts and ad budgets

Requirements

• 3–4 years of hands-on Google Ads experience
• Strong knowledge of Google Ads, GA4 and conversion tracking
• Experience in scaling campaigns and improving ROAS/CPA
• D2C, e-commerce, or Lead Generation experience preferred
• Strong analytical skills and ability to take ownership of accounts