Google Ads Specialist

Lucent Innovation; Gujarat; On-site; INR 450,000 - 750,000; Full time

Job summary

Lucent Innovation is seeking a skilled Google Ads Specialist to manage and optimize paid advertising campaigns. The ideal candidate will bring 2-3 years of hands-on experience and strong analytical skills to drive data-driven improvements in campaign performance. Location: Chandkheda, Ahmedabad.

Employment Type: Full-Time, On-site. You will handle searches across Campaign types including Search, Display, Shopping, and YouTube, and work with GA4/GTM/Merchant Center tools to improve ROAS and

Qualifications

• 2-3 years of hands-on experience in Google Ads.
• Strong knowledge of Search, Display, Shopping, and Performance Max campaigns.
• Experience with keyword research, bidding, and audience targeting.
• Understanding of conversion tracking and attribution.
• Familiarity with GA4, Google Tag Manager, and Google Merchant Center.
• Good analytical, communication, and reporting skills.
• Ability to manage multiple campaigns and advertising budgets.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns.
• Manage Search, Display, Shopping, Performance Max, and YouTube campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaign performance, including CTR, CPC, CPA, conversions, and ROAS.
• Manage advertising budgets and bidding strategies.
• Create and test ad copies, headlines, and campaign creatives.
• Manage Google Merchant Center and e-commerce product feeds.
• Monitor conversion tracking using Google Analytics 4 and Google Tag Manager.
• Analyze campaign performance and prepare regular reports.
• Conduct A/B testing to improve campaign effectiveness.

Skills

Hands-on Google Ads

Campaign types knowledge

Keyword research & bidding

Conversion tracking & attribution

GA4 / GTM / Merchant Center

Analytical & reporting

Budget management

Education

Relevant certification/education optional

Tools

GA4

Google Tag Manager

Google Merchant Center

Job description

Lucent Innovation is looking for a skilled Google Ads Specialist with 2-3 years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should have strong analytical skills and the ability to improve campaign performance through data-driven strategies.

Google Ads Specialist

Experience: 2-3 Years

Location: Chandkheda, Ahmedabad

Employment Type: Full-Time | On-site

About the Role

Lucent Innovation is looking for a skilled Google Ads Specialist with 2-3 years of hands-on experience in managing and optimizing paid advertising campaigns. The ideal candidate should have strong analytical skills and the ability to improve campaign performance through data-driven strategies.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns.
• Manage Search, Display, Shopping, Performance Max, and YouTube campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Optimize campaign performance, including CTR, CPC, CPA, conversions, and ROAS.
• Manage advertising budgets and bidding strategies.
• Create and test ad copies, headlines, and campaign creatives.
• Manage Google Merchant Center and e-commerce product feeds.
• Monitor conversion tracking using Google Analytics 4 and Google Tag Manager.
• Analyze campaign performance and prepare regular reports.
• Conduct A/B testing to improve campaign effectiveness.

Required Skills

• 2-3 years of practical experience in Google Ads.
• Strong knowledge of Search, Display, Shopping, and Performance Max campaigns.
• Experience with keyword research, bidding, and audience targeting.
• Understanding of conversion tracking and attribution.
• Familiarity with GA4, Google Tag Manager, and Google Merchant Center.
• Good analytical, communication, and reporting skills.
• Ability to manage multiple campaigns and advertising budgets.

Preferred

• Experience managing e-commerce campaigns.
• Understanding of ROAS, CPA, CPL, CTR, CPC, and conversion rate optimization.
• Experience handling multiple client accounts.