Google Ads Specialist ( #23400 )

Aqlix IT Solutions; Chandigarh; On-site; INR 420,000 - 650,000; Full time

Job summary

Aqlix IT Solutions is seeking a Google Ads Specialist to plan, execute, and optimize paid campaigns across Google Ads from Chandigarh. The role focuses on campaign management, keyword research, budget optimization, and conversion tracking to generate high-quality leads and maximize ROAS.

You will monitor CPC/CTR/CPL and conversion rates, optimize ad copies and landing pages, and set up GA4/GTM tracking. The ideal candidate has 2–4 years in Google Ads and a proven performance marketing track

Qualifications

• 2–4 years of hands-on experience in Google Ads campaign management.
• Strong knowledge of Search Ads, Display Ads, and Performance Max campaigns.
• Proficiency in keyword planning, budget allocation, and bid optimization.
• Experience with GA4, GTM, and conversion tracking.
• Strong analytical, problem-solving, and reporting skills.
• Experience in lead generation and performance marketing.
• Google Ads certification is an added advantage.

Responsibilities

• Create, manage, and optimize Google Ads campaigns to generate quality leads and conversions.
• Perform keyword research, competitor analysis, and audience targeting.
• Monitor campaign budgets, CPC, CTR, CPL, conversion rates, and ROAS.
• Optimize ad copies, bidding strategies, and landing pages to improve campaign performance.
• Set up and track conversions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Conduct A/B testing and implement strategies to improve campaign ROI.
• Analyze campaign data and prepare regular performance reports.
• Stay updated with Google Ads trends, tools, and industry best practices.

Skills

Google Ads

Keyword research

Budget optimization

Conversion tracking

Campaign management

Analytics

Lead generation

Performance Max

GA4

GTM

Tools

GA4

Google Tag Manager

Job description

Experience: 2+ Years | Chandigarh candidates only

We are looking for a results-driven Google Ads Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads. The ideal candidate should have hands-on experience in campaign management, keyword research, budget optimization, conversion tracking, and performance analysis to generate quality leads and maximize return on ad spend (ROAS).

Key Responsibilities

• Create, manage, and optimize Google Ads campaigns to generate quality leads and conversions.
• Perform keyword research, competitor analysis, and audience targeting.
• Monitor campaign budgets, CPC, CTR, CPL, conversion rates, and ROAS.
• Optimize ad copies, bidding strategies, and landing pages to improve campaign performance.
• Set up and track conversions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Conduct A/B testing and implement strategies to improve campaign ROI.
• Analyze campaign data and prepare regular performance reports.
• Stay updated with Google Ads trends, tools, and industry best practices.

Required Skills & Qualifications

• 2–4 years of hands-on experience in Google Ads campaign management.
• Strong knowledge of Search Ads, Display Ads, and Performance Max campaigns.
• Proficiency in keyword planning, budget allocation, and bid optimization.
• Experience with GA4, GTM, and conversion tracking.
• Strong analytical, problem-solving, and reporting skills.
• Experience in lead generation and performance marketing.
• Google Ads certification is an added advantage.