Google Ads Specialist

Training Basket; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Training Basket is seeking a hands-on Google Ads specialist to plan, execute, and optimize campaigns across Search, Display, Shopping, YouTube, and Performance Max.

You will conduct keyword research, craft compelling ad copies, manage budgets, analyze performance with GA4 and GTM, and collaborate with SEO and design teams to improve ROI.

The role requires strong analytical skills and a proven track record of improving CTR and conversions.

Qualifications

• Hands-on experience with Google Ads.
• Strong knowledge of Google Search, Display, and Video campaigns.
• Expertise in keyword research and competitor analysis.
• Understanding of bidding strategies and budget management.
• Knowledge of conversion tracking and lead generation.
• Familiarity with Google Analytics 4 (GA4).
• Knowledge of Google Tag Manager (GTM).
• Understanding of CTR, CPC, CPA, ROAS, and conversion rates.
• Experience with campaign optimization and performance reporting.
• Good analytical and problem-solving skills.

Responsibilities

• Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.
• Conduct keyword research and competitor analysis to identify opportunities.
• Develop ad copies, headlines, and descriptions to improve performance.
• Manage budgets, bidding strategies, and audience targeting.
• Monitor and optimize campaigns to improve CTR, CPC, conversion rates, and ROI.
• Set up and manage conversion tracking using GTM and GA4.
• Analyze campaign performance and prepare regular performance reports.
• Perform A/B testing of creatives, landing pages, and strategies.
• Identify underperforming campaigns and implement optimization strategies.
• Collaborate with SEO, content, and design teams to improve overall digital marketing performance.
• Stay updated with Google Ads policies, algorithm changes, and industry trends.

Skills

Google Ads

Keyword research

Competitor analysis

Bidding strategies

Budget management

Conversion tracking

GA4

GTM

Campaign optimization

Performance reporting

Tools

Google Tag Manager

Google Analytics 4

Job description

Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.

Conduct keyword research and competitor analysis to identify relevant advertising opportunities.

Develop effective ad copies, headlines, and descriptions to improve campaign performance.

Manage campaign budgets, bidding strategies, and audience targeting.

Monitor and optimize campaigns to improve CTR, CPC, conversion rates, and ROI.

Set up and manage conversion tracking using Google Tag Manager and Google Analytics 4 (GA4).

Analyze campaign performance and prepare regular performance reports.

Perform A/B testing of ad creatives, landing pages, and campaign strategies.

Identify underperforming campaigns and implement optimization strategies.

Collaborate with SEO, content, and design teams to improve overall digital marketing performance.

Stay updated with Google Ads policies, algorithm changes, and industry trends.

Requirements

Hands-on experience with Google Ads.

Strong knowledge of Google Search, Display, and Video campaigns.

Expertise in keyword research and competitor analysis.

Understanding of bidding strategies and budget management.

Knowledge of conversion tracking and lead generation.

Familiarity with Google Analytics 4 (GA4).

Knowledge of Google Tag Manager (GTM).

Understanding of CTR, CPC, CPA, ROAS, and conversion rates.

Experience with campaign optimization and performance reporting.

Good analytical and problem-solving skills.