Google Ads - Performance Marketing Executive

ROI Digitals Pvt Ltd; Delhi; On-site; INR 300,000 - 500,000; Full time

Job summary

A digital marketing agency is seeking a Google Ads Executive with at least 6 months of experience in Google Ads to manage various campaigns. The role involves planning, optimizing campaigns, performing competitive analysis, and setting up conversion tracking. The ideal candidate should have strong analytical skills and a good understanding of PPC strategies. This position offers a chance to work on diverse marketing projects across multiple industries in a dynamic environment.

Qualifications

• Minimum 6 months hands-on experience in Google Ads.
• Good understanding of PPC and bidding strategies.
• Strong analytical and reporting skills.

Responsibilities

• Plan, create, and manage Google Ads campaigns.
• Perform keyword research and competitor analysis.
• Optimize campaigns to improve CTR and reduce CPA.
• Set up conversion tracking with GA4 and GTM.
• Monitor daily budgets and performance metrics.
• Prepare weekly and monthly performance reports.

Skills

Google Ads management

Keyword research

Campaign optimization

Analytical skills

Tools

Google Analytics (GA4)

Google Tag Manager

Job description

Job Title: Google Ads Executive (6 Months+ Experience)

Company: Digital Marketing Agency

Location: Ramesh Nagar (Walk-in from Ramesh Nagar Metro Station), Delhi

Experience Required: Minimum 6 Months in Google Ads

About Us

We are a fast-growing digital marketing agency managing performance campaigns across multiple industries including e-commerce, real estate, education, healthcare, and international brands. We focus on ROI-driven strategies and scaling businesses through data-driven marketing.

Job Responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Shopping, Display, YouTube, Performance Max)
• Perform keyword research and competitor analysis
• Optimize campaigns to improve CTR, Quality Score & reduce CPA
• Set up conversion tracking (GA4, GTM, Google Ads conversions)
• Monitor daily budgets and performance metrics
• Prepare weekly & monthly performance reports
• A/B test ad copies and landing pages
• Coordinate with design & content team for ad creatives
• Work on remarketing and audience strategies

Requirements

• Minimum 6 months hands‑on experience in Google Ads
• Good understanding of PPC, bidding strategies & conversion tracking
• Basic knowledge of Google Analytics (GA4) and Google Tag Manager
• Strong analytical and reporting skills
• Ability to handle multiple client accounts