Google Ads Specialist

Zoho; India; Remote; INR 600,000 - 900,000; Full time

Job summary

WebIndia Inc. is a leading Indian digital marketing and web development agency offering remote opportunities for a Google Ads Executive.

You will own and optimize paid search and display campaigns for international clients across healthcare, real estate, SaaS, e-commerce, and services, collaborating with SEO, design, and content teams to drive traffic, leads, and sales. The role emphasizes data-driven decision making, performance tracking, and continuous optimisation using AI tools.

Qualifications

• 2+ years managing Google Ads campaigns.
• Experience with international ad accounts across industries.
• Experience with service-based and e-commerce projects.
• Strong knowledge of Search, Display, Video, Performance Max and Shopping campaigns.
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.
• Ability to conduct PPC audits and translate findings into optimisation plans.
• Comfortable using AI tools for research, testing, and reporting.
• Excellent written and spoken English communication.

Responsibilities

• Plan, set up, manage and optimise Google Ads campaigns across Search, Display, Video, Performance Max and Shopping.
• Handle international client accounts with targeting, budgeting, audience segmentation and creative strategies.
• Perform keyword research, create ad copy variations, manage bid strategies and run A/B tests to maximise ROI.
• Conduct PPC audits and prepare actionable optimisation reports.
• Monitor KPIs (CTR, CPC, CPA, ROAS, conversion rate) with data-backed commentary.
• Collaborate with SEO, design and content teams for integrated campaigns.
• Use AI tools to speed up research, testing, reporting and analysis.

Skills

Google Ads

PPC audits

Google Analytics

Google Tag Manager

AI tools

English communication

Job description

WebIndia Inc. isa leading Indian digital marketing and web development agency, aGoogle Premier Partnerfor years, specializing in data-driven growth throughGoogle Ads,SEO,WordPress/Shopify development, and Amazon marketing to boost online presence and ROI for businesses. They focus on client-centric, results-oriented solutions, leveraging their team's deep expertise to drive traffic, leads, and sales for brands globally.

Job Description

This is a remote position.

About the Role

We are looking for a performance-driven Google Ads Executive to join our growing digital marketing team. You will own and optimise paid search and display campaigns for international clients across industries, including healthcare, real estate, legal, SaaS, retail, e-commerce, and professional services. You will work closely with SEO, design, and content teams to deliver integrated, results-focused campaigns.

Key Responsibilities:

• Plan, set up, manage, and optimise Google Ads campaigns across Search, Display, Video, Performance Max, and Shopping
  
• Handle international client accounts with tailored targeting, budgeting, audience segmentation, and creative strategies
  
• Perform keyword research, build ad copy variations, manage bid strategies, and run A/B tests to maximise ROI
  
• Conduct PPC audits, identify account-level improvement opportunities, and prepare actionable optimisation reports
  
• Monitor and report on KPIs (CTR, CPC, CPA, ROAS, conversion rate) with clear, data-backed commentary
  
• Collaborate with SEO, design, and content teams to align paid and organic strategies for integrated campaign delivery
  
• Use AI tools to speed up research, creative testing, reporting, and campaign analysis
  

Requirements:

• Minimum 2 years of hands-on experience managing Google Ads campaigns
  
• Proven track record handling international ad accounts across multiple industries
  
• Experience with both service-based and e-commerce projects
  
• Strong working knowledge of all major campaign types: Search, Display, Video, Performance Max, and Shopping
  
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup
  
• Ability to conduct PPC audits and translate findings into clear optimisation plans
  
• Comfortable using AI tools in your daily workflow for research, copy generation, competitor analysis, and reporting
  
• Excellent communication and reporting skills in English