Google Ads Executive

Digital ROI; Pune District; On-site; INR 335,000 - 614,000; Full time

Job summary

Digital ROI, a performance-focused marketing partner based in India, seeks a Google Ads Executive to manage campaigns for diverse clients from Pune District. You will set up campaigns, perform keyword research, craft ad copy, manage bids and budgets, and monitor metrics like CTR, CPC and conversions.

You will analyze data, prepare actionable reports, collaborate with account managers, and implement funnel optimizations to improve lead quality and ROI.

Qualifications

• Expertise in Google Ads setup, optimization, and management across Search, Display, and remarketing.
• Strong skills in keyword research, ad copywriting, and A/B testing to improve CTR and conversions.
• Ability to analyze campaign data using Google Ads, Google Analytics, and related tools, and translate insights into clear recommendations.
• Experience with conversion tracking, funnel basics, and lead generation for small and mid-sized businesses.
• Solid grasp of digital marketing fundamentals, including landing page best practices, basic SEO concepts, and cross-channel integration.
• Effective communication and collaboration, able to explain performance and strategy to non-technical stakeholders.
• Detail-oriented, organized, and comfortable in a fast-paced, performance-driven environment.
• Bachelor’s degree in Marketing, Business, Analytics, or related field, or equivalent practical experience.
• Prior agency or performance marketing experience; familiarity with Indian markets is a plus.

Responsibilities

• Set up, optimize, and scale Google Ads campaigns for clients.
• Conduct keyword research and write and test ad copy.
• Manage bids and budgets and monitor CTR, CPC, and conversion rates.
• Analyze performance data and prepare actionable reports.
• Collaborate with account managers and team members to implement improvements.
• Recommend funnel optimizations to improve lead quality and ROI.
• Stay current with platform updates and best practices.
• Implement A/B tests and ensure correct tracking and attribution.
• On-site role in Pune District.

Skills

Google Ads management

Keyword research

A/B testing

Data analysis

Conversion tracking

Landing page optimization

Stakeholder communication

Attention to detail

Agency/performance marketing

Local market knowledge

Education

Bachelor’s degree in Marketing, Business, Analytics, or related field

Tools

Google Analytics

Job description

Company Description

Digital ROI is a performance-focused marketing partner built on the belief that marketing should lead to measurable business growth, not vanity metrics. Founded in 2018, the company helps small and mid-sized Indian businesses navigate digital marketing by owning the full funnel and focusing on outcomes. Digital ROI has supported brands in healthcare, energy, education, and local services, helping them move from basic lead generation to building strong, predictable pipelines. Guided by values of radical honesty, respect for every person and rupee, and transparent, trackable performance, the team positions itself as the quiet engine behind clients’ growth. In the coming years, Digital ROI aims to refine its lead-to-sale systems, deepen category specialization, and become India’s most trusted lead generation expert.

Role Description

The Google Ads Executive will manage, optimize, and scale Google Ads campaigns for clients across diverse industries, ensuring performance aligns with business growth objectives. Day-to-day responsibilities include setting up campaigns, conducting keyword research, writing and testing ad copy, managing bids and budgets, and monitoring key metrics such as CTR, CPC, and conversion rates. The role involves analyzing performance data, preparing actionable reports, collaborating with account managers and other team members, and recommending improvements across the funnel to enhance lead quality and ROI. The Google Ads Executive will also stay current with platform updates and best practices, implement A/B tests, and ensure tracking and attribution are correctly set up. This is a full-time, on-site role based in Pune District.

Qualifications

• Demonstrated expertise in Google Ads campaign setup, optimization, and management, including Search, Display, and remarketing.
• Strong skills in keyword research, ad copywriting, and A/B testing to improve click-through and conversion performance.
• Ability to analyze campaign data using Google Ads, Google Analytics, and related tools, and translate insights into clear recommendations.
• Experience with conversion tracking, basic funnel understanding, and lead generation strategies for small and mid-sized businesses.
• Solid grasp of digital marketing fundamentals, including landing page best practices, basic SEO concepts, and integration with other channels.
• Effective communication and collaboration skills, with the ability to explain performance and strategy to non-technical stakeholders.
• Detail-oriented, organized, and comfortable working in a fast-paced, performance-driven environment.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Prior experience in an agency or performance marketing role is an advantage; familiarity with lead generation for Indian markets is a plus.