Google Ads Expert / PPC Specialist

UBRALIK TECHNOLOGY PRIVATE LIMITED; Barasat; On-site; INR 305,000 - 365,000; Full time

Job summary

UBRALIK TECHNOLOGY PRIVATE LIMITED is seeking a Google Ads Expert / PPC Specialist to plan, manage, optimize, and scale performance-driven paid campaigns from Barasat, Kolkata. The role requires 3+ years of hands-on PPC experience and strong lead-generation capabilities.

You will manage Search, Display, Remarketing and Performance Max campaigns, conduct keyword research, track conversions with GA4, and continually optimize campaigns to drive quality leads and conversions.

Qualifications

• Minimum 3+ years hands-on Google Ads/PPC experience.
• Strong lead-generation campaign experience and optimization skills.
• Excellent keyword research and campaign optimization abilities.

Responsibilities

• Create and manage Google Ads campaigns across Search, Display, and Remarketing.
• Manage Performance Max campaigns and optimize CPC, CTR, CPA & ROAS.
• Set up conversion tracking and monitor performance via GA4/Analytics.
• Analyze campaigns, run A/B tests, and prepare performance reports.
• Allocate budgets and adjust bidding strategies to improve ROI.

Skills

Google Ads

PPC management

Lead generation

Keyword research

Analytics GA4

ROI/ROAS optimization

Budget management

Data-driven mindset

Tools

Google Ads

GA4

Google Tag Manager

Job description

UBRALIK TECHNOLOGY PRIVATE LIMITED is looking for an experienced Google Ads Expert / PPC Specialist who can plan, manage, optimize, and scale performance-driven paid advertising campaigns.

Salary: Starting from ₹30,000/month

We’re Hiring: Google Ads Expert / PPC Specialist

UBRALIK TECHNOLOGY PRIVATE LIMITED is looking for an experienced Google Ads Expert / PPC Specialist who can plan, manage, optimize, and scale performance-driven paid advertising campaigns.

Location: Barasat, Kolkata, West Bengal

Position: Google Ads Expert / PPC Specialist

Experience: 3+ Years

Salary: Starting from ₹30,000/month

Company: UBRALIK TECHNOLOGY PRIVATE LIMITED

Key Responsibilities

• Create and manage Google Ads campaigns
• Manage Search, Display, Remarketing & Performance Max campaigns
• Conduct keyword research and competitor analysis
• Optimize CPC, CTR, Conversion Rate, CPA & ROAS
• Manage bidding strategies and advertising budgets
• Set up and monitor conversion tracking
• Analyze campaign performance using Google Analytics / GA4
• Perform A/B testing for ads and landing pages
• Prepare campaign performance reports
• Continuously optimize campaigns to generate quality leads and conversions

Candidate Requirements

• Minimum 3+ years of hands-on Google Ads / PPC experience
• Strong experience with lead-generation campaigns
• Excellent keyword research and campaign optimization skills
• Good knowledge of Google Analytics, GA4 and conversion tracking
• Understanding of Google Tag Manager is preferred
• Ability to manage budgets and improve ROI/ROAS
• Strong analytical and data-driven mindset

UBRALIK TECHNOLOGY PRIVATE LIMITED