Google Ads Expert

Infitic Technosoft; Telangana; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Dazzle Sports Wear is seeking a Google Ads Specialist to manage, optimize, and scale paid campaigns for its growing e-commerce business. The role requires hands-on work with Google Ads, Performance Max, Shopping, and GA4 to drive profitable sales and improve ROAS.

The ideal candidate will analyze data, structure campaigns by product categories, and collaborate with the marketing and technical teams to ensure feed health and accurate tracking.

Qualifications

• Experience with Google Ads, Performance Max, Shopping and Search campaigns.
• Expertise in GA4, conversion tracking and e-commerce performance marketing.
• Ability to manage large product catalogs and optimize ROAS.

Responsibilities

• Plan, create, and manage Google Ads campaigns for e-commerce.
• Optimize Performance Max, Shopping, Search, Display, and YouTube campaigns.
• Structure campaigns and product groups by categories; manage budgets.
• Monitor daily performance and take corrective actions.
• Analyze ROAS, CPA, conversion rate, revenue, and ad spend.
• Set up tracking with GA4 and GTM; ensure accurate conversion data.
• Conduct keyword research and manage negative keywords.
• Prepare regular performance reports with actionable insights.

Skills

Google Ads

Performance Max

Google Shopping

Google Merchant Center

Search campaigns

GA4

Google Tag Manager

Conversion tracking

Keyword research

Reporting & analytics

E-commerce funnels

Catalog management

Analytical thinking

Tools

Google Ads

GA4

Google Tag Manager

Google Merchant Center

Job description

Job Description Google Ads Specialist

Company: Dazzle Sports Wear
Department: Digital Marketing
Job Type: Full-Time
Location: DULAPALLY,Hyderabad, Telangana
Experience: 24 Years

About the Role

We are looking for a Google Ads Specialist who can manage, optimize, and scale paid advertising campaigns for our growing e-commerce business.

The ideal candidate should have strong hands-on experience with Google Ads, Performance Max, Shopping Ads, Search Ads, Google Merchant Center, GA4, conversion tracking, and e-commerce performance marketing.

The primary responsibility will be to generate profitable sales, improve ROAS, reduce CPA, and continuously optimize campaigns based on data and customer behavior.

Key Responsibilities

Google Ads Campaign Management

• Plan, create, launch, and manage Google Ads campaigns for e-commerce.
• Manage Performance Max, Shopping, Search, Display, and YouTube campaigns.
• Build appropriate campaign and product-group structures based on product categories.
• Manage campaign budgets and allocate spend toward high-performing products and audiences.
• Monitor daily performance and take corrective actions when required.

Performance Optimization

• Optimize campaigns to improve ROAS, CPA, conversion rate, revenue, and profitability.
• Analyze campaign performance at campaign, asset group, product, audience, device, location, and search-term levels.
• Identify underperforming products, keywords, creatives, and audiences.
• Conduct A/B testing of ad copy, assets, landing pages, bidding strategies, and campaign structures.
• Scale profitable campaigns while controlling unnecessary ad spend.

Google Merchant Center

• Manage and optimize Google Merchant Center.
• Monitor product feed health, product disapprovals, price/availability issues, and policy-related problems.
• Optimize product titles, descriptions, attributes, images, and product categorization for Shopping performance.
• Coordinate with the website/technical team to resolve feed and Merchant Center issues.

Tracking & Analytics

• Set up and monitor Google Ads conversion tracking.
• Work with GA4, Google Tag Manager, and Google Ads to ensure accurate purchase and revenue tracking.
• Validate conversion data and identify tracking discrepancies.
• Analyze customer journeys and identify opportunities to improve conversion performance.
• Prepare regular performance reports with actionable insights.

Keyword & Competitor Research

• Conduct keyword research for products and categories.
• Identify high-intent commercial and transactional keywords.
• Monitor search terms and add negative keywords where required.
• Analyze competitor advertising strategies and identify opportunities.

Key Performance Metrics

The candidate will be responsible for monitoring and improving:

• ROAS
• CPA / Cost per Purchase
• Conversion Rate
• Revenue
• Ad Spend
• Average Order Value (AOV)
• Cost per Conversion
• CTR
• CPC
• Impression Share
• Shopping / PMax product performance

Required Skills

• Strong hands-on experience with Google Ads
• Performance Max campaign expertise
• Google Shopping campaign experience
• Google Merchant Center knowledge
• Search campaign management
• GA4 knowledge
• Google Tag Manager knowledge
• Conversion tracking and troubleshooting
• Keyword research and search-term analysis
• Google Ads reporting and data analysis
• Strong understanding of e-commerce funnels
• Ability to work with large product catalogs
• Strong analytical and problem-solving skills

Preferred Experience

Experience with fashion, apparel, sportswear, D2C, Shopify, or other e-commerce businesses will be an advantage.

Experience managing campaigns with significant monthly advertising budgets and a proven track record of improving ROAS and online sales is preferred.

What We Expect

• Data-driven decision making
• Strong understanding of Google Ads bidding strategies
• Ability to independently manage campaigns from setup to optimization
• Ability to identify problems rather than simply report them
• Strong attention to conversion tracking and data accuracy
• Ability to work closely with SEO, creative, website, and e-commerce teams
• Focus on sales and profitability rather than only traffic or clicks

Key Objective

The main objective of this role is to grow Dazzle Sports Wear's online revenue through Google Ads while maintaining a healthy and profitable ROAS.