Google Ads Manager

Dvij Infotech; Surat; On-site; INR 600,000 - 1,400,000; Full time

Job summary

Dvij Infotech in Surat, Gujarat, is seeking an experienced Google Ads Manager to scale e-commerce and D2C campaigns. You will own Performance Max, Shopping, Search and YouTube, optimize ROAS, and drive profitable growth across channels.

The role requires hands-on setup of GA4, GTM, Merchant Center and conversion tracking, plus strong analytics, reporting, and cross-team collaboration with design, dev and marketing.

Qualifications

• 2–5 years of hands-on Google Ads experience for E-commerce/D2C brands.
• Strong experience with Performance Max, Shopping, Search, Display, and YouTube campaigns.
• Hands-on experience with Google Merchant Center, GA4, GTM, and conversion tracking implementation.
• Strong understanding of bidding strategies such as tROAS, tCPA, and value-based optimization.
• Experience managing monthly advertising budgets of ₹5 Lakhs or more.
• Strong analytical and reporting skills with a data-driven approach.
• Experience in feed optimization and product catalog management.
• Excellent communication, problem-solving, and stakeholder management skills.
• Experience working with Shopify stores and D2C brands.
• Knowledge of Meta Ads and cross-channel performance marketing strategies.
• Experience with Google Data Studio (Looker Studio) and advanced reporting dashboards.
• Understanding of customer lifecycle marketing and attribution models.
• Experience in fashion, jewelry, lifestyle, or consumer product categories is preferred.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns for e-commerce and D2C brands.
• Manage and scale Performance Max, Shopping, Search, Display, and YouTube campaigns.
• Monitor and improve ROAS, CPA, Conversion Rate, and Revenue.
• Set up and manage Google Merchant Center, GA4, GTM, and conversion tracking.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Optimize product feeds and Shopping campaigns for maximum performance.
• Implement A/B testing for ad copies, landing pages, and bidding strategies.
• Analyze campaign performance and provide actionable insights and recommendations.
• Prepare weekly and monthly reports with clear performance metrics and growth opportunities.
• Collaborate with design, development, and marketing teams to improve campaign effectiveness.
• Stay updated with the latest Google Ads features, e-commerce trends, and industry best practices.

Skills

Analytical skills

Data-driven decision making

Communication

Stakeholder management

Team collaboration

Tools

Google Ads

Google Merchant Center

GA4

GTM

Looker Studio

Google Search Console

Shopify

Sheets/Excel

Job description

About the Role

We are looking for an experienced and performance-driven Google Ads Manager with strong expertise in managing and scaling e-commerce campaigns for D2C brands. The ideal candidate should have hands-on experience in Google Shopping, Performance Max, Search, and YouTube campaigns, along with a deep understanding of conversion tracking, analytics, and revenue optimization. The candidate will be responsible for driving profitable growth, improving ROAS, and maximizing customer acquisition through Google Ads.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns for e-commerce and D2C brands.
• Manage and scale Performance Max, Shopping, Search, Display, and YouTube campaigns.
• Monitor and improve key metrics including ROAS, CPA, Conversion Rate, and Revenue.
• Set up and manage Google Merchant Center, GA4, Google Tag Manager, and conversion tracking.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Optimize product feeds and Shopping campaigns for maximum performance.
• Implement A/B testing for ad copies, landing pages, and bidding strategies.
• Analyze campaign performance and provide actionable insights and recommendations.
• Prepare weekly and monthly reports with clear performance metrics and growth opportunities.
• Collaborate with design, development, and marketing teams to improve campaign effectiveness.
• Stay updated with the latest Google Ads features, e-commerce trends, and industry best practices.

Required Skills & Qualifications

• 2-5 years of hands-on experience in managing Google Ads for E-commerce/D2C brands.
• Strong experience with Performance Max, Google Shopping, Search, Display, and YouTube campaigns.
• Hands-on experience with Google Merchant Center, GA4, GTM, and conversion tracking implementation.
• Strong understanding of bidding strategies such as tROAS, tCPA, and value-based optimization.
• Experience managing monthly advertising budgets of ₹5 Lakhs or more.
• Strong analytical and reporting skills with a data-driven approach.
• Experience in feed optimization and product catalog management.
• Excellent communication, problem-solving, and stakeholder management skills.
• Experience working with Shopify stores and D2C brands.
• Knowledge of Meta Ads and cross-channel performance marketing strategies.
• Experience with Google Data Studio (Looker Studio) and advanced reporting dashboards.
• Understanding of customer lifecycle marketing and attribution models.
• Experience in fashion, jewelry, lifestyle, or consumer product categories is preferred.

Tools & Technologies

• Google Ads
• Google Merchant Center
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio
• Google Search Console
• Shopify
• Google Sheets / Excel