Google Ads Analyst (D2C, Google)

Pagaar India; Hyderabad; On-site; INR 300,000 - 600,000; Full time

Job summary

Pagaar India is hiring a Google Ads Analyst (D2C, Google) in Hyderabad to drive end-to-end campaign execution and optimization for a D2C/e-commerce portfolio.

You will own keyword research, bid management, and feed optimization across Search, Shopping, and Performance Max, while coordinating with analytics and catalog teams to maximize ROAS and profitability.

Qualifications

• 1–3 years hands-on Google Ads experience.
• Experience with D2C or ecommerce brands preferred.
• Proficient in keyword research and optimization.
• Ability to analyze performance metrics and optimize campaigns.

Responsibilities

• Keyword research and search term optimization using industry tools.
• Launch and manage Google Ads campaigns across Search, Shopping, Performance Max, Display, and YouTube.
• Optimize bids, budgets, audiences, placements, and schedules to improve ROAS.
• Maintain product feeds in Merchant Center and resolve feed issues.
• Track metrics like ROAS, CPA, CTR, CVR, and Conversion Rate and report insights.
• Coordinate with catalog/development teams for feed accuracy and campaign effectiveness.

Skills

Google Ads

Keyword Research

Campaign Management

Performance Max

Shopping Campaigns

Display & YouTube Ads

Remarketing

Budget Management

Tools

GA4

GTM

Merchant Center Next

SEMrush

Ahrefs

Job description

# Google Ads Analyst (D2C, Google)Client of Laksh ConsultantsVerified EmployerExperience1-3 YearsSalary3,00,000 - ₹6,00,000 P.A.LocationHyderabad, TelanganaPosted: 20/07/2026Views: 1### About CompanyCLVerified RecruiterThis employer has been verified by Pagaar India. Postings are 100% genuine.### Share Job Post## Job DescriptionKey ResponsibilitiesKeyword Research & Search Term Optimization:● Conduct extensive keyword research using Google Keyword Planner, Google Trends, Search Terms Reports, SEMrush, Ahrefs, and other keyword research tools.● Build comprehensive keyword lists covering high-intent, branded, non-branded, competitor, generic, and long-tail keywords● Continuously discover new keyword opportunities based on customer search behavior and search trends● Optimize keyword match types (Broad, Phrase, Exact) to improve campaign efficiency● Regularly review Search Terms Reports to identify profitable keywords and eliminate irrelevant traffic● Build and maintain negative keyword lists to reduce wasted spend● Monitor keyword Quality Scores and recommend improvements● Maintain a structured keyword master sheet for every product and category● Stay updated with seasonal search trends and emerging keyword opportunitiesCampaign Setup and Execution:● Execute, set up, launch, and manage Google Ads campaigns● Create and manage Search, Shopping, Performance Max, Display, Demand Gen, Remarketing, and YouTube campaigns● Configure campaign objectives, budgets, bidding strategies, audience signals, locations, devices, schedules, and ad extensions● Create Responsive Search Ads, Shopping campaigns, and Performance Max asset groups● Ensure campaigns follow internal naming conventions and account structure● Perform campaign QA before launch to ensure error-free executionCampaign Optimization:● Monitor campaign performance daily and take timely optimization actions● Optimize bids, budgets, keywords, audiences, placements, devices, and schedules● Pause underperforming campaigns and scale winning campaigns● Improve Quality Score through better keyword selection, ad relevance, and landing page experience● Execute A/B tests across ad copy, landing pages, bidding strategies, keywords, and campaign structures● Continuously improve ROAS, CPA, CTR, Conversion Rate, and overall account efficiencyGoogle Merchant Center & Feed Optimization:● Manage and maintain Google Merchant Center and Merchant Center Next● Monitor Merchant Center Diagnostics and resolve product disapprovals, feed errors, and account issues● Optimize product feeds to improve Shopping campaign performance● Maintain product attributes including Titles, Descriptions, GTINs, MPNs, Brand, Product Type, Custom Labels, and Google Product Categories● Optimize feeds to improve product visibility, CTR, and ROAS● Work with supplemental feeds, feed rules, and automated feed improvements● Coordinate with the catalog and development teams to ensure feed accuracy and freshness● Ensure maximum product approval and Shopping eligibility● Stay updated with Google Shopping policies and Merchant Center updatesAnalytics and Reporting:● Pull and analyze campaign performance data from Google Ads and Google Analytics (GA4)● Track key metrics including ROAS, CPA, CPC, CTR, CVR, Impression Share, Quality Score, Search Lost IS, Conversions, Revenue, and Spend● Analyze Search Terms Reports to identify winning keywords and eliminate wasted spend● Identify optimization opportunities based on campaign performance● Prepare daily, weekly, and monthly performance reports with actionable insights● Highlight performance trends and recommend next stepsBudget Management and Scaling:● Manage daily, weekly, and monthly advertising budgets efficiently● Allocate budgets based on campaign performance● Scale winning campaigns while maintaining target CPA and ROAS● Monitor budget pacing and ensure efficient utilization of advertising spendTracking and Conversion Setup:● Ensure accurate conversion tracking using Google Tag Manager and Google Ads Conversion Tracking● Verify GA4 integration and conversion events● Validate Enhanced Conversions, remarketing tags, and audience signals● Troubleshoot tracking issues and coordinate with the technical team when requiredAccount Management● Monitor overall account health and campaign delivery● Monitor Google Merchant Center Diagnostics daily● Troubleshoot campaign issues, product disapprovals, policy violations, and account suspensions● Maintain a clean and organized Google Ads account structure● Stay updated with Google Ads features, Merchant Center updates, AI bidding strategies, and industry best practicesIdeal Candidate* Strong D2C Google Ads / Performance Marketing Profiles.* Must have 1+ years of hands-on experience managing Google Ads campaigns for D2C, E-commerce, or Consumer brands, with end-to-end ownership of campaign execution, optimization, and scaling.* Strong hands-on experience managing Google Search, Shopping, Performance Max, Display, YouTube, and Remarketing campaigns, including campaign setup, bidding strategies, audience targeting, and budget management.* Proven expertise in keyword research and search term optimization using Google Keyword Planner, Search Terms Reports, Google Trends, SEMrush, Ahrefs, or similar tools, including match type optimization and negative keyword management.* Strong working knowledge of Google Merchant Center (Merchant Center Next) with hands-on experience in product feed optimization, feed diagnostics, product approvals, and resolving feed errors or disapprovals.* Hands-on experience analyzing and optimizing campaign performance based on KPIs such as ROAS, CPA, CTR, CPC, Conversion Rate, Quality Score, Impression Share, Revenue, and Spend, with a strong focus on improving campaign profitability.* Working knowledge of Google Analytics (GA4), Google Tag Manager (GTM), Google Ads Conversion Tracking, Enhanced Conversions, and remarketing setup, with the ability to troubleshoot tracking issues.* Must have prior experience working with D2C / E-commerce / Consumer brands## Job DetailsRoleGoogle Ads Analyst (D2C, Google)Industry Type / CategoryDigital MarketingEmployment TypeFULL\_TIMEExperience Required1-3 YearsKey SkillsGooglekeyword### Ready to Apply?Take the 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