Assistant Manager- Google ads

Maxlence Digital; Gurugram District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Maxlence Digital is seeking a strategic Google Ads expert to lead planning, execution, and optimization of paid campaigns across Google platforms. The role requires 2–4 years of hands-on experience, certification, and the ability to mentor junior teammates while aligning campaigns with broader marketing goals.

You'll manage budgets, analyze performance, craft compelling ad copies, and collaborate with design, content, and analytics teams to drive growth and measurable ROI.

Qualifications

• 2-4 years of proven experience managing Google Ads campaigns (Search, Display, Shopping, Video).
• Google Ads Certification mandatory or should be acquired within the first month of employment.
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking tools.
• Strong analytical and problem-solving skills with the ability to interpret campaign data and KPIs.
• Experience with budget management, bid optimization, and performance forecasting.
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Monitor campaign performance daily and implement optimization strategies to improve ROI, CTR, CPC, CPA, and conversions.
• Create, test, and refine ad copies, extensions, bidding strategies, and audience targeting.
• Collaborate with the design and content teams to develop effective ad creatives and landing pages.
• Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and other tracking tools.
• Prepare performance reports and provide actionable insights based on campaign data.
• Work closely with SEO, content, and web development teams to ensure integrated digital marketing efforts.
• Stay updated with the latest Google Ads features, industry trends, and best practices.

Skills

Google Ads

Google Analytics

Google Tag Manager

Data analysis

Budget management

Communication

Tools

Google Analytics

Google Tag Manager

Excel

Job description

Role & responsibilities

Location: Gurgaon (On-site)

Experience: 2-4 Years

Job Type: Full-time

Job Summary:

We are seeking a strategic and data-driven Google Ads to lead, manage, and scale paid advertising efforts across Google Ads platforms. The ideal candidate should have 2-4 years of hands‑on experience in planning, executing, and optimizing high-performing ad campaigns and be capable of overseeing junior team members while aligning campaigns with broader marketing objectives.

Key Responsibilities

• Plan, execute, and optimize Google Ads campaigns across Search, Display, Shopping, YouTube, and Performance Max.
• Conduct keyword research, competitor analysis, and market research to identify growth opportunities.
• Monitor campaign performance daily and implement optimization strategies to improve ROI, CTR, CPC, CPA, and conversions.
• Create, test, and refine ad copies, extensions, bidding strategies, and audience targeting.
• Collaborate with the design and content teams to develop effective ad creatives and landing pages.
• Implement and manage conversion tracking using Google Analytics, Google Tag Manager, and other tracking tools.
• Prepare performance reports and provide actionable insights based on campaign data.
• Work closely with SEO, content, and web development teams to ensure integrated digital marketing efforts.
• Stay updated with the latest Google Ads features, industry trends, and best practices.

Requirements

• 2-4 years of proven experience managing Google Ads campaigns (Search, Display, Shopping, Video).
• Google Ads Certification is mandatory or should be acquired within the first month of employment.
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking tools.
• Strong analytical and problem-solving skills with the ability to interpret campaign data and KPIs.
• Experience with budget management, bid optimization, and performance forecasting.
• Excellent verbal and written communication skills.
• Strong organizational skills and attention to detail.

Preferred Qualifications

• Experience managing lead generation or e-commerce advertising campaigns.
• Exposure to other paid advertising platforms such as Meta Ads (Facebook/Instagram), Bing Ads, or LinkedIn Ads.
• Understanding of marketing funnels, customer journeys, and attribution models..