Digital Marketing Specialist

Arja Technologies; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Arja Technologies is seeking a performance-driven Digital Marketing Manager with strong Google Ads expertise to lead and scale paid acquisition. The role centers on driving high-quality traffic, optimizing campaigns, and improving ROI across Google platforms.

You will plan and optimize campaigns across Search, Display, Shopping, and YouTube, while collaborating with content, design, and tech teams to boost landing page performance and conversions.

Qualifications

• 47 years of experience in performance marketing with strong Google Ads expertise.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube).
• Drive performance marketing strategy with a strong focus on ROI and conversions.
• Conduct keyword research, bidding strategy, and audience targeting.
• Continuously analyze campaign performance and implement data-driven optimizations.
• Manage budgets, track CAC, CTR, ROAS, and conversion metrics.
• Work closely with content, design, and tech teams to improve landing page performance.
• Oversee Shopify tracking integrations (Google Analytics, GTM, conversion tracking).
• Support CRM and remarketing campaigns through audience segmentation.
• Stay updated with Google Ads trends, algorithm changes, and best practices.

Skills

Google Ads

Analytics & GA4/GTM

Budgeting & bidding

Campaign optimization

Tools

Shopify

Google Analytics

Google Tag Manager

Job description

About the Role:

We are looking for a performance-driven Digital Marketing Manager with strong expertise in Google Ads to lead and scale our paid acquisition efforts. The role focuses on driving high-quality traffic, improving ROI, and optimizing campaigns across Google platforms.

Key Responsibilities:

• Plan, execute, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube).
• Drive performance marketing strategy with a strong focus on ROI and conversions.
• Conduct keyword research, bidding strategy, and audience targeting.
• Continuously analyze campaign performance and implement data-driven optimizations.
• Manage budgets, track CAC, CTR, ROAS, and conversion metrics.
• Work closely with content, design, and tech teams to improve landing page performance.
• Oversee Shopify tracking integrations (Google Analytics, GTM, conversion tracking).
• Support CRM and remarketing campaigns through audience segmentation.
• Stay updated with Google Ads trends, algorithm changes, and best practices.

Requirements:

• 47 years of experience in performance marketing with strong Google Ads expertise.
• Hands-on experience with Search, Display, and Shopping campaigns (e-commerce preferred).
• Strong analytical skills with experience in Google Analytics and GTM.
• Experience with Shopify and conversion tracking setups.
• Ability to manage budgets and scale campaigns efficiently.
• Strong communication and stakeholder management skills.
• Experience in jewelry, luxury, or D2C brands is a plus.