Google Ads Specialist

echoVME; Chennai District; On-site; INR 500,000 - 800,000; Full time

Job summary

echoVME in Chennai is seeking a skilled Digital Advertising Specialist to manage Google Ads campaigns. The ideal candidate will have a minimum of 2 years of experience and a Bachelor’s degree in Marketing or a related field.

You will be responsible for developing and executing campaigns, analyzing data for optimization, and generating performance reports. Strong communication skills and a proactive mindset are essential to collaborate effectively with our team.

Qualifications

• Minimum of 2 years of experience in digital advertising with hands-on Google Ads management.
• Strong understanding of keyword research and bid management.
• Proficiency in tracking performance metrics.

Responsibilities

• Develop and execute effective Google Ads campaigns to meet client goals.
• Analyze campaign data and optimize for improved performance.
• Manage daily budgets, keyword bids, and targeting for accounts.
• Generate comprehensive reports to measure and communicate performance.
• Collaborate with the team to create compelling ad content and landing pages.
• Track KPIs and provide insights for continuous improvement.
• Conduct keyword research and audience analysis for better targeting.

Skills

Google Ads campaign management

Analytical mindset

Communication and reporting skills

Project management

Team collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Google Ads tools

Job description

Roles and Responsibilities

• Develop and execute effective Google Ads campaigns to meet client goals.
• Analyze campaign data and optimize for improved performance.
• Manage daily budgets, keyword bids, and targeting for accounts.
• Generate comprehensive reports to measure and communicate performance.
• Collaborate with the team to create compelling ad content and landing pages.
• Track KPIs and provide insights for continuous improvement.
• Stay updated on Google Ads trends and recommend new strategies.
• Conduct keyword research and audience analysis for better targeting.

Desired Candidate Profile

• Strong expertise in Google Ads campaign management.
• Analytical mindset with a focus on achieving client ROI.
• Excellent communication and reporting skills.
• Ability to handle multiple projects and meet deadlines.
• Team player with a proactive attitude toward learning and innovation.

Required Experience, Skills, and Qualifications

• Minimum of 2 years of experience in digital advertising with hands‑on Google Ads management.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong understanding of Google Analytics, keyword research, and bid management.
• Proficiency in using Google Ads tools and tracking performance metrics.