Go-to-Market Specialist

DealHub Ltd.; Bengaluru; On-site; INR 1,400,000 - 2,800,000; Full time

Job summary

DealHub Ltd. in Bengaluru seeks a GTM Specialist to craft end-to-end go-to-market strategies for new products, features and markets. You will define ICPs, value propositions and product positioning while coordinating with product, sales and marketing teams.

You will lead market research, competitive analysis and launch plans, build GTM playbooks, and shape pricing and channels. The role demands strong analytical skills, stakeholder management and the ability to drive cross-functional initiatives

Qualifications

• 2–10 years of experience in go-to-market strategy, product strategy, growth, business strategy, product marketing or management consulting.
• Experience in technology, SaaS, AI or product-led businesses, preferably B2B or enterprise markets.
• Proven track record in launching products or driving market expansion.
• Strong analytical, strategic planning and stakeholder-management skills.

Responsibilities

• Develop end-to-end go-to-market strategies for new products, features, markets and segments.
• Conduct market research, competitive analysis and customer segmentation to identify opportunities.
• Define ICPs, target segments, value propositions and product positioning.
• Collaborate with product teams to validate PMF and gather customer insights.
• Create product launch plans including pricing, positioning and channels.
• Develop GTM playbooks, sales enablement materials and messaging frameworks.
• Coordinate with sales, marketing and BD to build customer acquisition funnels.
• Identify strategic partnerships, enterprise accounts and distribution opportunities.
• Lead pilot programs and early customer engagements for market validation.
• Analyse customer behavior and market feedback to optimise GTM and product.
• Track GTM performance via KPIs like pipeline growth, conversion and revenue.
• Develop business cases and market expansion plans for strategic decisions.
• Coordinate cross-functional stakeholders to align product capabilities with commercial goals.

Skills

GTM strategy

Product strategy

Growth planning

Market research

Segmentation

Pricing strategy

Cross-functional collaboration

Stakeholder management

Product-market fit

Job description

Seeking a GTM Specialist for a Tech Brand in BLR!

Key Responsibilities

1. Develop and execute end-to-end go-to-market strategies for new products, features, markets and customer segments.
2. Conduct market research, competitive analysis and customer segmentation to identify market opportunities and growth potential.
3. Define ideal customer profiles (ICPs), target segments, value propositions, product positioning and competitive differentiation.
4. Collaborate with product teams to validate product-market fit, gather customer insights and influence product development priorities.
5. Build and execute product launch plans, including pricing, positioning, distribution channels and customer acquisition strategies.
6. Develop GTM playbooks, sales enablement materials, messaging frameworks and commercial strategies to support revenue generation.
7. Work closely with sales, marketing and business development teams to build customer acquisition funnels and improve conversion.
8. Identify and develop strategic partnerships, enterprise accounts and new distribution opportunities to accelerate market penetration.
9. Lead pilot programmes, early customer engagements and market validation initiatives to test product adoption and commercial viability.
10. Analyse customer behaviour, market feedback and sales performance to identify opportunities for product and GTM optimisation.
11. Track GTM performance through KPIs such as pipeline growth, conversion rates, customer acquisition, revenue contribution and product adoption.
12. Develop business cases, revenue forecasts and market expansion plans to support strategic decision-making.
13. Coordinate cross-functional stakeholders to ensure alignment between product capabilities, customer needs and commercial objectives.

Job Requirements

• 2–10 years of experience in go-to-market strategy, product strategy, growth, business strategy, product marketing or management consulting.
• Prior experience in technology, SaaS, AI or product-led businesses, preferably with exposure to B2B or enterprise markets.
• Demonstrated experience developing GTM strategies, launching products or driving market expansion initiatives.
• Strong understanding of product-market fit, customer segmentation, competitive positioning, pricing and revenue models.
• Excellent analytical, problem-solving and strategic planning skills, with the ability to translate insights into actionable business plans.
• Experience collaborating with product, sales, marketing and leadership teams on cross-functional initiatives.
• Strong communication, stakeholder management and presentation skills.
• Ability to independently manage projects in fast-paced, evolving business environments.