GTM Architect

Lloyd's Register Group; Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Lloyd’s Register in Mumbai, India seeks a strategic GTM Architecture & Client Data professional to bridge business, technology and data for scalable, commercially effective marketing and commercial operations.

You will shape LR’s GTM architecture across Salesforce, Account Engagement and connected platforms, enhance client data quality and enable more connected, insight-driven operations while collaborating with cross-functional stakeholders and external partners.

Qualifications

• Strategic GTM architecture and data governance experience.
• Salesforce data structures, workflows, automation, and security knowledge.
• Experience with Account Engagement or similar marketing automation platform.
• Ability to translate business requirements into technical designs and specifications.
• Experience managing delivery with technology teams or partners.

Responsibilities

• Design and coordinate evolution of LR’s GTM architecture across Salesforce and connected platforms.
• Shape target-state GTM environment including data flows and standards.
• Develop and manage the marketing technology roadmap and backlog.
• Improve data quality, governance, and account/lead/opportunity data structures.
• Define data definitions, ownership, validation rules and governance processes.
• Translate requirements into solution designs and acceptance criteria.
• Coordinate delivery with internal stakeholders, ensuring secure, scalable solutions.
• Lead UAT, release planning and adoption for system enhancements.
• Identify automation and integration opportunities and evaluate build/buy options.
• Establish AI-enabled GTM workflows and governance controls.
• Collaborate with Marketing Operations, Commercial Excellence and external partners.

Skills

GTM architecture

Salesforce

Revenue Operations

Marketing Tech

Data governance

Data modelling

System integrations

UAT

Tools

Salesforce data structures

Account Engagement (Pardot)

APIs & Integrations

Job description

Job Description:

Lloyd’s Register

Location: Mumbai, India

What We’re Looking For

We are looking for a strategic GTM Architecture & Client Data professional who can bridge business, technology and data to deliver scalable, commercially effective solutions. Combining solid Salesforce experience, systems thinking and data governance capability, you will play a key role in shaping LR’s GTM architecture, improving client data quality and enabling more connected, efficient and insight-driven Marketing and Commercial operations. You will be comfortable translating business requirements into practical solutions, managing cross-functional stakeholders and implementing technology, automation and AI-enabled capabilities that support future growth.

What We Offer You

The opportunity to work for an organization that has a clear sense of purpose, is values-based and helps colleagues to develop professionally and personally through our range of people development programmes.

A full-time permanent role

The role

• Design and coordinate the evolution of LR’s marketing and go-to-market (GTM) architecture, creating scalable, secure and commercially effective technology solutions.
• Shape the target-state GTM environment across Salesforce, Account Engagement and connected platforms, including system dependencies, integration patterns, data flows and technical standards.
• Develop and manage the marketing technology roadmap, business requirements and prioritised delivery backlog, aligned to the strategic direction set by the Head of Marketing Operations.
• Improve the quality, structure, governance and usability of client, account, contact, lead, opportunity and campaign data.
• Establish data definitions, ownership, validation rules and governance processes, while enhancing account hierarchies, identity resolution, segmentation and data stewardship practices.
• Refine lead, contact, account, opportunity and campaign processes to improve alignment between Marketing and Commercial teams and support better commercial outcomes.
• Translate marketing and commercial requirements into clear solution designs, data specifications and acceptance criteria.
• Coordinate delivery with Aventra, CTIO and internal stakeholders, ensuring solutions are secure, scalable, tested, documented and maintainable.
• Lead business acceptance testing (UAT), release planning and stakeholder adoption for significant system enhancements and changes.
• Identify opportunities to improve efficiency through automation, integrations and low-code technologies, and evaluate build, buy and partner options for new GTM capabilities.
• Establish the foundations for AI-enabled GTM workflows and decision-support capabilities, ensuring appropriate controls for data access, permissions, privacy, testing, monitoring and human oversight.
• Partner closely with Marketing Operations, Commercial Excellence, CTIO, Reporting & Insights teams and external partners to deliver technology and data solutions that improve decision-making and commercial performance.

What You Bring

• Solid experience in GTM architecture, Salesforce, Revenue Operations, Marketing Technology or business systems within a B2B environment.
• Practical knowledge of Salesforce data structures, objects, workflows, automation and security.
• Experience with Account Engagement (formerly Pardot) or a comparable marketing automation platform.
• Experience designing system architectures, data models, integrations or scalable technical solutions.
• Understanding of lead, contact, account, opportunity and campaign management processes.
• Experience improving data quality, governance, validation, identity resolution and stewardship.
• Ability to gather business requirements and translate them into solution designs and technical specifications.
• Experience managing delivery with technology teams, consultants or implementation partners.
• Understanding of APIs, system integrations, data flows, automation and event-driven concepts.
• Experience with UAT, release governance, documentation and technical acceptance.
• Knowledge of privacy, consent, permissions, access controls and security principles.
• Proficiency in spoken and written English.

Nice to have

• Experience with AI-enabled workflows, Data Cloud, integration platforms or low-code technologies.

You Are Someone Who

• Is keen to take accountability and ownership for delivering customer needs
• Is able to self-manage and prioritize tasks towards meeting goals
• Is effective at solving problems, trouble-shooting and making timely decisions
• Is motivated and willing to take initiative
• Communicates in a structured way and has ability to present technical ideas in user-friendly language
• Displays a team spirit, particularly in a multicultural environment
• Responds positively to learning opportunities and is comfortable stepping out of own comfort zone

Requirements