GTM Campaign Executive

R Systems; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

R Systems is seeking a collaborative GTM Campaign Executive to join our marketing team. You will lead integrated go-to-market strategies that drive engagement and pipeline growth across digital, events, and partner channels.

You will develop messaging and value propositions for diverse buyer personas, build account intelligence lists for sales outreach, and collaborate with cross-functional teams to expand market reach.

Qualifications

• 2+ years of experience in B2B technology marketing, demand generation, or GTM strategy.
• Plan and execute multi-channel marketing campaigns focused on engagement and pipeline growth.
• Clear communication and storytelling skills with the ability to create solution-specific marketing assets.
• Experience using marketing technology tools such as CRM (e.g., Salesforce, HubSpot) or analytics platforms.
• Ability to work collaboratively with sales and alliance partners to achieve shared goals.

Responsibilities

• Design and implement integrated GTM campaigns across digital, events, and partner channels to drive revenue impact.
• Develop messaging and value propositions that resonate with diverse target audiences and personas.
• Build and manage account intelligence lists to support sales outreach and engagement.
• Monitor and report on campaign performance and ROI; use analytics to drive continuous improvement.

Skills

GTM strategy

Demand generation

Multi-channel marketing

CRM tools

Collaboration with sales

Tools

Salesforce

HubSpot

Analytics platforms

Job description

We are looking for a collaborative GTM Campaign Executive to join our marketing team. In this role, you will lead integrated go-to-market strategies that drive meaningful engagement and business growth. We value diverse perspectives and are committed to creating an environment where every professional can thrive, regardless of background or neurotype.

Required Skills and Qualifications -

• 2+ years of experience in B2B technology marketing, demand generation, or GTM strategy.
• Proven ability to plan and execute multi-channel marketing campaigns focused on engagement and pipeline growth.
• Clear communication and storytelling skills with the ability to create solution-specific marketing assets.
• Experience using marketing technology tools such as CRM (e.g., Salesforce, HubSpot) or analytics platforms.
• Ability to work collaboratively with sales and alliance partners to achieve shared goals.

Preferred Skills and Experience -

• Experience with account-based marketing (ABM) tools such as 6sense or ZoomInfo.
• Familiarity with developing Ideal Customer Profiles (ICPs) and buyer personas.
• Ability to interpret data to optimize campaign performance.
• Experience in partner marketing or content syndication.

Responsibilities

Design and implement integrated GTM campaigns across digital, events, and partner channels to drive revenue impact. You will develop messaging and value propositions that resonate with diverse target audiences and personas.

Build and manage account intelligence lists to support sales outreach and engagement. You will work closely with cross-functional teams, including Sales and Delivery, to align priorities and improve market reach.

Monitor and report on campaign performance and ROI. You will use analytics to drive continuous improvement in our marketing efforts, ensuring all activities align with our commitment to transparency and ethical business practices.