GTM Marketing Manager

OLIVER | The Brandtech Group; India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A dynamic marketing agency is seeking a skilled Product Marketing Manager in India. This role involves leading product launches, coordinating between teams, and managing risks for go-to-market strategies. Ideal candidates will have 9 to 12 years of relevant experience and a knack for data analysis. Strong project management skills and proficiency in tools like Asana and Jira are required. The agency values inclusivity and has a commitment to sustainability in its operations.

Qualifications

• 9 to 12 years of experience in go-to-market strategies.
• Ability to manage complex, cross-functional projects.
• Strong analytical skills and ability to synthesize diverse data.

Responsibilities

• Collaborate with stakeholders to define 360 GTM plans.
• Lead performance reporting process across functions.
• Support end-to-end GTM program management.

Skills

Go-to-Market Strategic Thinking

Program Management

Data Analysis

Narrative Building

Collaboration

Project Management Software

Tools

Asana

Jira

Smartsheet

Job description

Product Marketing Manager

Work Timings: 5:30am to 2:30pm

About the role

We’re looking for a highly skilled and strategic Product Marketing Manager to join our team. In this pivotal role, you will be responsible for supporting local country teams with the successful launch of new products. You will serve as the central point of contact, coordinating across multiple marketing and cross‑functional teams to ensure our go‑to‑market strategies are executed flawlessly, on time, and with maximum impact. You will be part of a small team that drives strategic alignment, manages dependencies, and mitigates risks, turning complex cross‑functional projects into streamlined, successful GTM launches.

What you will be doing

• Strategic Planning: Collaborate with stakeholders to define and document 360 GTM plans. Reporting: Lead the performance and results reporting process, coordinating across functions for inputs.
• Program Management Leadership: Support the end-to-end GTM program management for product launches from initial planning to post‑launch analysis.
• Cross‑Functional Coordination: Serve as a key POC liaison across a complex cross‑functional team to ensure a unified and effective GTM strategy.
• Risk & Dependency Management: Proactively identify potential risks, bottlenecks, and dependencies, and develop mitigation plans and operational systems to keep programs on track.
• Communication: Establish and maintain clear communication channels, providing regular updates on program status, key milestones, and performance to all stakeholders.
• Process Improvement: Continuously assess and refine processes and best practices to improve efficiency and effectiveness for future launches.

What you need to be great in this role

• Go‑to‑Market Strategic Thinking: 9 to 12 years of experience in go‑to‑market strategies, ideally in‑house. Demonstrated ability to understand business objectives and translate them into actionable GTM plans.
• Program Management: Proven ability to manage complex, cross‑functional projects from inception to completion. Strong organizational skills and attention to detail.
• Data Analysis: Strong analytical skills and ability to synthesize analysis across varied data sets.
• Narrative Building: Skilled at creating presentation decks for storytelling.
• Mindset: Highly proactive, thrives in ambiguity.
• Collaboration: Exceptional interpersonal and communication skills. Ability to build strong relationships with teams in diverse cultures and locations, and influence stakeholders without direct authority.
• Tools: Proficiency with project management software (e.g., Asana, Jira, Smartsheet), as well as GTM‑related tools and platforms.
• Passion for and inquisitive about AI and new technologies.
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Company Values

Be Imaginative to push the boundaries of what’s possible.

Be always learningand listening to understand.

Be actively pro‑inclusive and anti‑racist across our community, clients and creations.

Equal Opportunity Employer – OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. Collectively we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.