Go-to-Market Strategist (Business Development)

Xelta Pvt. Ltd.; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Xelta Pvt. Ltd. in Gurugram is seeking a Go-to-Market Strategist to spearhead product launches and growth initiatives. You will research markets, define ICPs, craft messaging, and align cross-functional teams to execute robust GTM plans.

Join to shape market entry, partnerships, and sales enablement, turning insights into tangible business outcomes in a fast-paced environment.

Qualifications

• Develop and execute go-to-market strategies for products, services, and new business initiatives.
• Research target markets, customer segments, industry trends, competitors, and growth opportunities.
• Define target audiences, ICPs, value propositions, positioning, and key messaging.
• Identify potential clients, strategic partners, channels, and new business opportunities.
• Collaborate with sales, marketing, product, and leadership teams to align GTM plans with business goals.
• Support business development through prospect research, outreach planning, partnership development, and pipeline building.
• Create launch plans, market-entry roadmaps, campaign briefs, and sales enablement materials.
• Analyse pricing, competitor offerings, customer feedback, and market demand to inform recommendations.
• Track GTM performance using metrics such as qualified leads, conversion rates, pipeline growth, customer acquisition, and campaign results.
• Prepare market research summaries, business proposals, presentations, and performance reports.
• Continuously refine GTM strategies based on market feedback, sales outcomes, and business performance.

Responsibilities

• Develop and execute go-to-market strategies for products, services, and new business initiatives.
• Research target markets, customer segments, industry trends, competitors, and growth opportunities.
• Define target audiences, ICPs, value propositions, positioning, and key messaging.
• Identify potential clients, strategic partners, channels, and new business opportunities.
• Collaborate with sales, marketing, product, and leadership teams to align GTM plans with business goals.
• Support business development through prospect research, outreach planning, partnership development, and pipeline building.
• Create launch plans, market-entry roadmaps, campaign briefs, and sales enablement materials.
• Analyse pricing, competitor offerings, customer feedback, and market demand to inform recommendations.
• Track GTM performance using metrics such as qualified leads, conversion rates, pipeline growth, customer acquisition, and campaign results.
• Prepare market research summaries, business proposals, presentations, and performance reports.
• Continuously refine GTM strategies based on market feedback, sales outcomes, and business performance.

Skills

GTM strategy

Business development

Market research

Competitive analysis

Value proposition

Lead generation

Sales enablement

CRM familiarity

Cross-functional collaboration

Excel/Sheets

PowerPoint/Slides

Education

Business/Marketing/Economics degree

Tools

CRM systems

Sales tools

Digital marketing channels

Job description

Go-to-Market Strategist (Business Development)

About The Role:

Xelta Pvt. Ltd. is looking for a strategic and business-focused Go-to-Market (GTM) Strategist to support product and service launches, identify growth opportunities, and build effective market‑entry and business development plans. The ideal candidate combines market research, customer understanding, positioning, and commercial execution to help the business reach the right audience.

Job Requirements:

Experience: 2+ Years

Job Type: Full-Time

• Develop and execute go-to-market strategies for products, services, and new business initiatives.
• Research target markets, customer segments, industry trends, competitors, and growth opportunities.
• Define target audiences, ideal customer profiles (ICPs), value propositions, positioning, and key messaging.
• Identify potential clients, strategic partners, channels, and new business opportunities.
• Collaborate with sales, marketing, product, and leadership teams to align GTM plans with business goals.
• Support business development through prospect research, outreach planning, partnership development, and pipeline building.
• Create launch plans, market-entry roadmaps, campaign briefs, and sales enablement materials.
• Analyse pricing, competitor offerings, customer feedback, and market demand to inform recommendations.
• Track GTM performance using metrics such as qualified leads, conversion rates, pipeline growth, customer acquisition, and campaign results.
• Prepare market research summaries, business proposals, presentations, and performance reports.
• Continuously refine GTM strategies based on market feedback, sales outcomes, and business performance.

Required Skills & Qualifications

• 2+ years of experience in go-to-market strategy, business development, growth strategy, market research, or a related role.
• Strong understanding of market segmentation, customer research, competitive analysis, and value proposition development.
• Experience identifying business opportunities, researching prospects, and supporting lead‑generation or sales activities.
• Strong analytical, strategic‑thinking, communication, and presentation skills.
• Ability to turn market insights into practical business plans and measurable actions.
• Proficiency in Excel or Google Sheets and PowerPoint or Google Slides.
• Familiarity with CRM systems, sales tools, and digital marketing channels is an advantage.
• Ability to manage multiple priorities and collaborate across teams in a fast‑paced environment.

Preferred Qualifications

• A degree in Business, Marketing, Management, Economics, or a related field.
• Experience supporting B2B sales, SaaS, technology, or service‑based business growth.
• Examples of GTM plans, market research, business development initiatives, or launch projects.

Join Xelta Pvt. Ltd. and help turn market insights into clear strategies and sustainable business growth.

Location: Gurugram

Job Posted Date: 15 Oct 2026

Expiry Date: Open