Go-To-Market (GTM) Marketing Associate

SmartDocs, Inc.; Hyderabad; On-site; INR 350,000 - 550,000; Full time

Job summary

SmartDocs Business Solutions in Hyderabad is seeking a Go-To-Market Marketing Associate to support our GovTech GTM efforts. You will help take our procurement and CLM solutions to market by creating content, supporting campaigns, and working closely with sales and product teams.

Ideal candidates are quick learners with strong attention to detail, comfortable with MS Office/Google Workspace; Canva or a CRM is a plus. Internship or projects in B2B SaaS marketing welcome.

Qualifications

• Bachelor's degree in any discipline.
• 0–2 years of experience in marketing or GTM activities.
• Interest in B2B SaaS, GovTech, or related marketing projects.

Responsibilities

• Support GTM campaigns across email, LinkedIn, and web.
• Create and edit content such as blogs, case studies, one-pagers, and social posts.
• Research U.S. public sector buyers, competitors, and market trends.
• Help maintain sales collateral and product messaging.
• Track campaign performance and share simple reports.
• Coordinate with sales, product, and leadership on launches and events.

Skills

Content creation

Campaign support

Communication

Attention to detail

Education

Bachelor's degree

Tools

MS Office/Google Workspace

Canva

CRM

Job description

Job Title: Go-To-Market (GTM) Marketing Associate

Company: SmartDocs Business Solutions

Experience: 0–2 years

Education: Bachelor's degree (any discipline)

About SmartDocs

SmartDocs builds procurement, spend management, and contract lifecycle management (CLM) software for U.S. public sector organizations. We help government agencies modernize how they buy, manage spend, and handle contracts.

The Role

We're looking for a sharp, curious communicator to support our Go-To-Market efforts. You'll help take our GovTech solutions to market by creating content, supporting campaigns, and working closely with sales and product teams.

What You'll Do

• Support GTM campaigns across email, LinkedIn, and web
• Create and edit content such as blogs, case studies, one-pagers, and social posts on procurement, spend management, and CLM
• Research U.S. public sector buyers, competitors, and market trends
• Help maintain sales collateral and product messaging
• Track campaign performance and share simple reports and insights
• Coordinate with sales, product, and leadership on launches and events

What We're Looking For

• Quick learner who can grasp new concepts and simplify them for others
• Strong attention to detail and ownership mindset
• Comfort with basic tools like MS Office/Google Workspace (Canva or a CRM is a plus)
• Interest in B2B SaaS, GovTech, or marketing (internships or projects are welcome)

Why Join Us

• Hands-on exposure to U.S. GovTech and B2B SaaS marketing
• Direct learning from leadership in a lean, bootstrapped team