Executive – GTM (Go-To-Market)

Obsium; Ernakulam; On-site; INR 300,000 - 520,000; Full time

Job summary

Obsium in Kochi (Infopark) is seeking an Executive – GTM to support growth across Marketing, Sales, and Customer Success. This is ideal for fresh graduates or early professionals eager to learn in a fast-paced tech environment.

You will own outbound prospecting, cold email campaigns, newsletters, webinars, website management and lead follow-up, coordinating with founders and internal teams to convert inquiries into customers.

Qualifications

• What candidates must have basic understanding of digital marketing and lead generation.
• Familiarity with LinkedIn Sales Navigator, email campaigns, CRM, and CMS is preferred; training provided.
• Proactive, self-motivated and a team player eager to learn.

Responsibilities

• Outbound Prospecting – Identify and connect with potential clients through LinkedIn and other channels.
• Cold Email Campaigns – Run targeted cold email outreach for lead generation.
• Newsletters – Draft, schedule, and distribute newsletters to our subscriber base.
• Webinars – Plan, coordinate, and manage webinars including promotions and attendee engagement.
• Website Management – Update website content and manage CMS as needed.
• Website Lead Management – Track and follow up on inbound leads from the website.
• Social Media Management – Manage company social media handles, create content, and drive engagement.
• Customer Support – Provide first-level responses to inbound queries and coordinate with the internal team for resolution.

Skills

Digital marketing basics

Education

BBA

MBA

B.Tech

Tools

LinkedIn Sales Navigator

Email campaign software

CRM

CMS

Job description

Location: Kochi – Infopark (Work from Office)

Experience: 0–1 year

Qualification: BBA / MBA / B.Tech

Role Overview

We are looking for a dynamic and energetic Executive – GTM (Go-To-Market) to support our growth journey. This is a cross-functional role spanning Marketing, Sales, and Customer Success, ideal for fresh graduates or early professionals eager to learn and grow in a fast-paced environment.

Key Responsibilities

• Outbound Prospecting – Identify and connect with potential clients through LinkedIn and other channels.
• Cold Email Campaigns – Run targeted cold email outreach for lead generation.
• Newsletters – Draft, schedule, and distribute newsletters to our subscriber base.
• Webinars – Plan, coordinate, and manage webinars including promotions and attendee engagement.
• Website Management – Update website content and manage CMS as needed.
• Website Lead Management – Track and follow up on inbound leads from the website.
• Social Media Management – Manage company social media handles, create content, and drive engagement.
• Customer Support – Provide first-level responses to inbound queries and coordinate with the internal team for resolution.

Requirements

• Good understanding of digital marketing, social media, and lead generation basics.
• Comfortable with tools like LinkedIn Sales Navigator, email campaign software, CRM, and CMS (basic knowledge is sufficient; training will be provided).
• Proactive, self-motivated, and eager to learn.
• Team player with the ability to multitask and manage deadlines.

What We Offer

• Exposure to all aspects of Go-To-Market functions (Sales, Marketing, Customer Success).
• Opportunity to work directly with founders in a high-growth tech company.
• A learning-driven culture with room to experiment and grow.
• Competitive compensation and growth opportunities.