GM – Supply Chain (B2B Export Modern Trade Ecommerce)
Compelling Supply Chain Role with Manufacturing Major
Position Overview
The General Manager – Supply Chain (B2B, Export, Modern Trade & E-commerce) owns end-to-end supply chain delivery for Manufacturing Major’s fast-growing complex-to-serve channels. The channels each carry distinct service, cost and compliance requirements .
Direct reports
Head – B2B Logistics, Head – Export logistics , Head – Modern Trade Supply Chain, Head – E-commerce/Quick-Commerce Fulfillment
Key internal stakeholders
Sales heads for B2B, Modern Trade and E-commerce; Manufacturing and RDC/plant leadership; Finance IT/Digital (OMS, EDI, marketplace integrations); Legal & Trade Compliance
Key external stakeholders
Key B2B accounts and distributors, modern trade chain SCM teams, e-commerce and quick-commerce platform operations teams, freight forwarders, customs house agents (CHA), shipping lines, and 3PL/warehousing partners.
Key Responsibilities
B2B / Projects Supply Chain
- Design and run fulfillment models for contracted B2B/institutional accounts/ projects
- Own order-to-delivery cycle time and on-time-in-full (OTIF) performance for B2B / project Accounts
- Coordinate demand-supply matching with sales for large/lumpy order patterns
- Manage dedicated B2B inventory norms and allocation rules to avoid channel conflict with general trade
- Drive cost-to-serve efficiency for B2B (freight, handling, order servicing cost per unit)
Export Logistics
- Own end-to-end export supply chain: order processing, documentation, customs clearance, and shipment tracking
- Ensure full compliance with export regulations, incoterms, and destination-country requirements (FSSAI/BIS equivalents, MSDS, certificates of origin, etc.)
- Manage relationships with freight forwarders, shipping lines, CHAs and bonded warehouses to optimize transit time and freight cost
- Build export logistics capability for new geographies as international business expands
- Monitor and mitigate export risk: currency exposure on logistics costs, port congestion, geopolitical disruptions
Modern Trade
- Build and manage supply chain interfaces with organized retail chains for order/ASN/invoice automation
- Own fill-rate and on-shelf-availability performance against chain-specific SLAs and penalty clauses
- Manage dedicated modern trade distribution/replenishment models, including direct-to-store where applicable
- Partner with category/sales teams on NPD listing readiness and promotional volume planning
- Track and reduce claims/deductions arising from service or compliance gaps
E-commerce & Quick Commerce
- Own fulfillment models for e-commerce marketplaces and quick-commerce platforms, including dark-store/hyperlocal servicing where relevant
- Manage inventory placement and replenishment cadence tuned to platform-specific delivery SLAs (same-day/instant delivery)
- Oversee returns, reverse logistics and platform compliance (packaging, labeling, expiry norms)
- Drive technology integration with marketplace/platform systems for order visibility and inventory accuracy
- Scale fulfillment infrastructure ahead of e-commerce/quick-commerce growth trajectory
Key Result Areas / Performance Metrics
Area: B2B
Metric: OTIF %, order-to-delivery cycle time, cost-to-serve per order, DDR
Area: Export
Metric: On-time shipment %, documentation error/rejection rate, freight cost as % of export sales
Area: Modern Trade
Metric: Fill rate %, on-shelf availability %, claims/deductions as % of sales
Area: E-commerce/Q-commerce
Metric: Order fulfillment SLA adherence, inventory accuracy %, return/reverse logistics cost
Area: General
Metric: Working capital (inventory days) by channel, total logistics cost as % of channel sales, forecast accuracy, safety/compliance incidents
Key Requirements
Education
- Bachelor’s Degree in Engineering (Mandatory) from a recognized institution.
- MBA / Post Graduate Degree in Supply Chain Management, Operations Management, Logistics, or General Management preferred.
Experience
- 15-20 years of progressive Supply Chain experience, with significant leadership exposure in FMCG, Consumer Products, Chemicals, Manufacturing, or related industries.
- Proven experience in managing Export Logistics operations, including international freight management, customs compliance, trade regulations, global distribution networks, and customer fulfilment across multiple geographies.
- Strong expertise in E-Commerce and Modern Trade Supply Chains, with demonstrated success in driving service levels, channel-specific fulfilment models, inventory deployment, and customer collaboration with large retail and marketplace partners.
- Extensive experience in B2B Supply Chain management, including order fulfilment, customer service, demand-supply synchronization, project-based deliveries, and supply chain support for industrial and institutional customers.
- Track record of leading large-scale supply chain transformation initiatives, including network optimization, cost reduction, digitalization, process excellence, and cross-functional stakeholder management at a national or regional level.
- Other: Exposure to SAP or equivalent ERP, WMS/TMS systems, and EDI/API-based retail or marketplace integrations. Prior experience managing 3PL/CHA/freight forwarder relationships is important for the export mandate.
Preferred Background
Candidates from leading FMCG, Consumer Durables, Building Materials, Paints, Chemicals, Adhesives, or Manufacturing organizations with multi-channel supply chain experience will be preferred.
Functional:
Multi-channel supply chain design, international trade/export compliance, retail and e-commerce logistics operations, distribution and warehousing management, cost-to-serve analytics, S&OP/demand planning collaboration.
Behavioral:
- Ability to run four distinct operating models in parallel without diluting focus on any one; strong cross-functional influence with Sales, Manufacturing and Finance who do not report into this role; comfort operating in ambiguity as e-commerce/quick-commerce and export scale up faster than processes mature; structured problem-solving and data-led decision-making; capability to build and develop channel-specialist teams under this role.
- Agility in learning
- Intellectual humility
- Good conceptual skills for full supply chain domain
Considerations
- Employment
- Work from office
- Monday to Fridayworking
Screening Criteria
- 15-20 years of progressive Supply Chain experience, with significant leadership exposure in leading FMCG, Consumer Durables, Building Materials, Paints, Chemicals, Adhesives, or Manufacturing organizations
- Extensive experience in managing a complex Supply Chain at scale, including order fulfilment, customer service, demand-supply synchronization, project-based deliveries, and supply chain support for industrial and institutional customers
- Extensive experience in leading large-scale supply chain transformation initiatives, including network optimization, cost reduction, digitalization, process excellence, and cross-functional stakeholder management at a national or regional level
- Credible experience in capability building in Physical/Digital Supply Chain
- Available to work from office in Mumbai