Global marketing manager CS & IB

Philips; Maharashtra; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Philips in India is seeking a Global Marketing Manager for CS & IB to lead worldwide service marketing activities and develop comprehensive communications for all customer touchpoints.

You will create value propositions, drive segmentation and positioning, and enable sales with compelling materials and training. The role requires global exposure, cross-functional teamwork, and a track record in Lean/CI initiatives.

Qualifications

• Bachelor's or Master's in Marketing/Business is required.
• Experience in a global matrix organization is preferred.
• Experience creating marketing portfolios and service marketing materials.
• Lean Six Sigma certification is a plus or proven CI track record.

Responsibilities

• Leads global CS & install base marketing activities.
• Build and manage service marketing communication across customer touchpoints.
• Lead value proposition creation, segmentation and positioning strategies.
• Create sales enablement materials including brochures, presentations, and training.
• Lead KOL engagement and voice of the customer initiatives.
• Contribute to MOS CS product development from ideation to order.
• Collaborate with regional teams to deliver consistent Philips experience.
• Drive annual marketing planning across regions with cross-functional alignment.
• Ensure compliance and ethical marketing practices.
• Maintain a marketing measurement framework with dashboards and KPI reporting.
• Identify trends and tailor strategies to local markets.
• Assess relevance of service portfolio and identify opportunities for Philips.
• Build a worldwide external network relevant to the service portfolio.

Skills

Marketing strategy

Portfolios building

Lean / CI

Customer insights

Service marketing

KOL engagement

Sales enablement

Global marketing

Market analysis

Education

Bachelor's / master's degree in marketing or MBA

Job description

Job Description

Job Title

Global marketing manager CS & IB

Job Description

Job Title: Global marketing manager CS & IB IGT MOS

Your Role

• Leads global CS & install base Marketing activities
• Build and manage Service Marketing Communication across all customer touchpoints.
• Lead Value Proposition Creation, segmentation and positioning strategies.
• Create sales enablement materials including brochures, presentations and training to support commercial excellence.
• Lead KOL engagement and voice of the customer initiatives
• Actively participate in MOS CS product development from Ideation to Order.
• Collaborates with the business and marketing teams to deliver comprehensive toolkits to assigned regions to enable a consistent experience of Philips for customers and consumers.
• Facilitates the annual marketing planning process, ensuring coordination and alignment across all marketing activities, working closely with cross-functional teams to develop cohesive marketing plans, establish clear goals and objectives.
• Ensures adherence to established marketing policies, procedures, and ways of working by promoting a culture of compliance and ensuring marketing activities are conducted ethically and responsibly.
• Maintains a robust marketing measurement framework by developing marketing dashboards, establishing data collection protocols, and creating regular reports to track progress against established KPIs
• Work closely with Regional Sales and marketing teams to identify trends, customer needs and tailor strategies to local market needs.
• Determines the relevance of this service portfolio for Philips, assessing the value of new service and technology developments and identifying new opportunities for Philips.
• Keeps abreast of market, competition, technical, application and societal developments in the domain, showing understanding of the Philips position and business interests.
• Build a worldwide external network related to the service portfolio, and make this knowledge applicable for business, now and in the future.
• Represents Philips externally on related issues and orchestrates international platforms. Is consulted as a service marketing specialist and asked for projects to investigate feasibility of new businesses, applications concepts, and models.

You're The Right Fit If

• Bachelor's / master’s degree in marketing, Business Administration, Marketing Communications or equivalent.
• Preferably Customer Services / Healthcare experience
• Experience in a global matrix organization
• Minimum 2 years of experience with Bachelor's in areas such as Marketing, eCommerce, Consumer Marketing Experience or equivalent OR no prior experience required with master’s degree
• Experience in creation, development, and building portfolios
• Proven track record in Lean / Continuous Improvement. Green Belt/ Black belt certification is a preference
• Understand Customer Unmet needs and ability to design Service & Solutions
• Travel domestic and International, as & when required

How We Work Together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

Onsite roles require full-time presence in the company’s facilities.

Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

Indicate if this role is an office/field/onsite role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.